In the midst of COVID, Joteta Helps Korean Families Create Special Memories

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During the pandemic, Joteta Online Korean Shop is increasing its production of baby hanboks to provide Korean Americans with a wider selection of aesthetic hanboks.

The novel Coronavirus has put a hold on countless celebrations for many families. Gatherings have been severely limited and ones that include multiple families have been restricted in many places. This caused an exponential growth of virtual celebrations where families share their special day with their families and friends offline.

This experience is relatable for Korean Americans who have a baby that’s either turning their first 100th day or first birthday. These celebrations are a must for Koreans who are in tune with their heritage because of their importance. Baek-il which is a 100th day celebration is the first day a baby would be introduced to the world and their extended family members.

In olden Korea, mothers sheltered their babies indoors without ever exposing them to the world and others for the first 100 days because they feared exposure to the outside world would increase the likelihood of fatality.

The first birthday party also known as Doljanchi is similar to Baek-il, but rather than a party to introduce the baby, this celebration was one that celebrated the baby’s first year of survival because many babies were not fortunate to survive up to their first birthday. A huge feast was held and specific traditions were carried out to bless the baby with good luck, fortune, and longevity and holds dear to many Koreans to this day.

Koreans like many other ethnic groups are family-oriented so these two celebrations were very significant to them and this significance carries on to this day.

Before COVID, these celebrations were held live where relatives could see and greet the baby in person however, the rapid spread of Coronavirus has forced many families to hold it off-line and share the experience through a video sharing software like Zoom.

To make the experience more memorable, Joteta Korean Online Shop has increased the design production of their baby hanboks to provide a wider selection of aesthetic baby hanboks for families to turn their baby into an adorable prince and capture that moment with family and friends.

The hanbok refers to traditional Korean clothing that are handmade by artisans, semi-formal in nature, and can turn any wearer into a princess or prince from another era.
The adoption of Hanbok is spreading worldwide thanks to Korean pop stars such as BTS and Black Pink who are wearing modern hanboks in their music videos and increasing awareness of the existence and beauty of hanboks. Furthermore, in 2015, the luxury brand Chanel made hanbok the main theme of its cruise collection.

Joteta is the leading online Hanbok clothing store for baby hanboks and they have been helping families capture special memories with their attire.

If you have been on the search for a perfect hanbok for your baby, contact the team at Joteta or visit them online at

About Joteta:

Joteta is the leading Korean online store for baby hanboks. The founders are dedicated to preserving Korean culture and providing quality baby hanboks that are aesthetic in design. For more information about baby hanboks, visit Joteta’s website.

Media Contact -
Max Kim
Phone : 310-592-7596
Joteta Korean Online Store
Los Angeles, USA | Songa-pu, Seoul

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