Inbound Advocates Announces '11 Steps to Make Your CRM Investment a Success' Webinar On-Demand
Guidelines for CRM: The CRM/Marketing Automation best-practice webinar gives business owners a holistic view of CRM software and strategies for implementing the technology to truly maximize ROI.
CHATTANOOGA, Tenn., September 11, 2019 /PRNewswire-PRWeb/ -- Inbound Advocates, a Chattanooga based technology marketing agency targeting independent software vendors or ISVs, today announced its latest webinar is now on-demand. The webinar titled, "11 Steps to Help Make Your Customer Relationship Management (CRM) Investment a Success" is designed for SMB B2B organizations who have recently purchased or are investigating an investment in CRM/Marketing Automation solutions and provides research and guidelines for maximizing its investment.
"SMBs and ISVs are fighting an uphill battle to succeed against enterprise vendors," said Tony Perri, CEO and founder of Inbound Advocates. "The lack of human resources contributes to not making the most of systems software investments that help the business. Marketing Automation goes a long way to get the most out of these investments and we talk about that in this webinar, now available on demand."
Research suggests that there are significant obstacles deploying CRM/MA software to your sales funnel, with employee buy-in being the single biggest factor in realizing the technology's ROI. There are still salespeople that operate out of a rolodex and excel spreadsheets, leaving revenue on the table from the lost sales opportunities. Affordable CRM and Marketing Automation are imperative for SMBs looking to achieve revenue goals with fewer resources. With proper implementation of CRM software, the ROI can be $8.71 for every $1 invested, according to Nucleus Research.
The webinar includes strategy for aliging your CRM/MA technology with sales and marketing operations for optimal business gains. The on-demand webinar focuses on:
- Why marketing ("corporate investment") is now viewed as more strategic than IT ("an expense line item") and the data security implications of this
- Research that suggests you're probably not getting the most out of your CRM/MA tool ( if you have one)
- 11 steps to ensure you make the most out of your CRM/MA investment
- Demo of the highly affordable CRM/MA tool SharpSpring
Inbound Advocates has been a certified reseller of the CRM/MA software, SharpSpring, since 2018. SharpSpring has competing technology to Hubspot, Pardot, Marketo, and other name brands at a lower price point, making it a desirable fit for ISVs.
11 Steps to CRM Success Whitepaper
For a deeper look into CRM research, download Inbound Advocates' whitepaper titled, "How to know if you are ready for CRM and 11 steps to help make your CRM investment a success" here. The whitepaper is aimed at small business owners who might need guidance before making the costly investment in CRM and offers a definitive 11-step process to achieve CRM success upon implementation.
To view the 11 Steps webinar or click here. For more information on SharpSpring click here.
About SharpSpring
SharpSpring, Inc. is a rapidly growing, highly-rated global provider of affordable marketing automation delivered via a cloud-based Software-as-a Service (SaaS) platform. Thousands of businesses around the world rely on SharpSpring to generate leads, improve conversions to sales, and drive higher returns on marketing investments. Known for its innovation, open architecture and free customer support, SharpSpring offers flexible monthly contracts at a fraction of the price of competitors making it an easy choice for growing businesses and digital marketing agencies. Learn more at http://www.sharpspring.com.
About Inbound Advocates
Inbound Advocates is a technology marketing agency that specializes in sales-enablement content and marketing automation software for Independent Software Vendors selling enterprise solutions into the Global 2000. We have more than 20 years of experience in software sales and marketing, and with this expertise we offer what is known with clients as Marketing as a Service. Much like you would utilize Software as a Service or IT as a Service, Marketing as a Service is what Inbound Advocates sees as a perfect business investment for ISVs. More information can be found at http://www.inboundadvocates.com.
SOURCE Inbound Advocates
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