Incentive Solutions Announces Investment by The CapStreet Group

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Incentive Solutions closes majority recapitalization deal with The CapStreet Group to offer greater depth and breadth of services to valued customers.

Incentive Solutions Partners with The CapStreet Group.

The existing shareholders of Incentive Solutions (“ISI”), a leading B2B incentive management company, have completed a majority recapitalization in partnership with The CapStreet Group, LLC (“CapStreet”), a private equity firm based in Houston, TX, which has an established portfolio of investments in outsourced business services companies. Mark Herbert will assume the role of President and CEO of the company in connection with the investment.

Founded in 1994 and headquartered in Atlanta, GA, Incentive Solutions offers online rewards, travel incentives, and gift card reward programs. The company is known for pioneering technological innovations—including add-on modules for online incentive programs—which have transformed the industry. Blending innovative technology with traditional reward functionalities, Incentive Solutions creates incentive programs that are an integral part of strategic sales and marketing plans.

“We are truly excited to join forces with The CapStreet Group, which shares our commitment to technological advances, customer service, and a company culture that inspires performance,” said Mark Herbert, President and CEO of Incentive Solutions. “CapStreet’s resources and experience will be invaluable in helping us accelerate our growth and expand opportunities for our entire team. It also will further empower us in our ongoing role as trusted advisors for clients, helping them solve challenges, motivate employees, and increase ROI for a range of business objectives.”

Tom Caughlin, Principal with CapStreet, stated, “We are very excited to partner with the team at Incentive Solutions, which we view as a leader in an ever evolving and growing industry. We have been very impressed with their best-in-class customer service, partnership approach, technology, and expertise within the channel rewards segment. We look forward to working with the Incentive Solutions team and investing in the company’s technology, customer experience, and growth initiatives.”

Incentive Solutions is the seventh investment for CapStreet IV, LP, which has $340 million of committed capital.

About Incentive Solutions
Incentive Solutions, Inc., founded in 1994 and based in Atlanta, GA, offers online rewards, travel incentives, and gift card rewards. From the beginning, ISI has focused on delivering more than just reward fulfillment, setting out to innovate the incentive industry by utilizing and developing emerging online technologies. Acting as valued partner and trusted advisor to clients, ISI helps organizations increase sales, motivate employees, build customer loyalty, create positive work environments, and improve channel sales relationships. For more information, visit

About The CapStreet Group
The CapStreet Group is a Houston, Texas-based private equity firm that invests in owner-managed, lower middle market companies. CapStreet targets companies operating in the value-added distribution, industrial services and manufacturing, and business to business service sectors. CapStreet’s approach is to partner with excellent management teams to build out corporate infrastructure, accelerate growth and profitability, and create long-term sustainable businesses. For more information, visit

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