“The new B2B buyer’s journey relies on providing interactive, educational resources that provide value to researchers so that they’re empowered to educate other stakeholders in their organization.” – Nichole Gunn, VP of Marketing & Creative Services, Incentive Solutions
ATLANTA (PRWEB) November 26, 2019
Incentive Solutions, an Atlanta-based incentive program provider, has unveiled a new section on its website dedicated to providing free resources to help B2B companies plan, structure, and design KPI-based incentive programs. In addition to a hub for e-books and an interactive ROI calculator, Incentive Solutions has included a wealth of information to arm businesses with actionable insights to implement incentive programs that achieve measurable results.
“These resources are something that we’ve worked very hard on and that we’re proud to finally make public,” said Nichole Gunn, VP of Marketing & Creative Services at Incentive Solutions. “The new B2B buyer’s journey is more drawn out than it was in the past, and relies on providing interactive, educational resources that provide value to researchers, so that they’re empowered to educate other stakeholders in their organization. These resources represent the sort of enablement that drive modern B2B relationships.”
Ms. Gunn said that making these resources available in time for the holiday season was a major priority for Incentive Solutions. The holidays are an important period of the year for loyalty marketing, reward redemption, and for running profitable sales and customer rebate promotions.
“Many people have outdated views of incentive marketing,” said Nichole Gunn. “Today’s incentive programs are strategic, software-driven, and supply businesses with data, analytics, and loyalty marketing tools that enable them to capture market share and maintain a competitive advantage. We’re excited to lead the charge and give companies the information they need to experience even more growth in 2020.”
About Incentive Solutions
Incentive Solutions, Inc., founded in 1994 and based in Atlanta, GA, offers online rewards, travel incentives, and gift card rewards. From the beginning, ISI has focused on delivering more than just reward fulfillment, setting out to innovate the incentive industry by utilizing and developing emerging online technologies. Acting as valued partner and trusted advisor to clients, ISI helps organizations increase sales, motivate employees, build customer loyalty, create positive work environments, and improve channel sales relationships. For more information, visit http://www.incentivesolutions.com.