Inceodia Delivers Innovation to Teams Ready to Design Their Future Using Design Thinking
Design Thinking is the way companies of the future innovate. McKinsey research reveals that companies who invest in design are better financially … and do greater good. But teams that want to adopt Design Thinking find that training courses and boot camps don't work; an applied learning model where training is paired with coaching to apply theory to their work is needed. Inceodia is launching a 12 week Human Centered Innovation program that teaches Design Thinking and coaches teams through development of their own idea for innovation.
SEATTLE, March 26, 2019 /PRNewswire-PRWeb/ -- Organization leaders today are facing a double whammy - their job is at risk of being replaced by machines and their company is at risk of obsolescence if they fail to innovate. But innovation is a scary prospect for people who don't know how to do it effectively, jeopardizing their credibility in guesses about what the future holds. There are methodologies for people to follow but learning how to apply them in your own organization can be daunting.
Enter Design Thinking, a strategic framework that focuses on identifying and solving customer problems. For businesses, Design Thinking uses the designer's lens to deliver unique solutions that provide deep customer value. For individuals, Design Thinking harnesses the creativity that exists in everyone to innovate on behalf of the customer. Applying Design Thinking to Innovation engages the workforce to discover, design and deliver a customer experience that isn't easily replicated by competitors.
To lead organizations to successful implementation of design thinking, Inceodia is launching our Human Centered Innovation program, a 12 week course that guides teams through successful exploration of their customer challenges using industry leading tools and expert coaching. "We were trained in a boot camp and we were held accountable throughout the [12 week] learning loop - it was intense but necessary as a beginner!" said one Human Centered Innovation participant.
Our Human Centered Innovation program develops deep expertise in participants by coaching teams through 12 weeks of application of design thinking to their customer challenges. The outcome is teams that have the knowledge and the expertise needed to continue to innovate and leaders have the start of an innovation strategy ... and they have identified a challenge for their business worth investing in. "We coach cross functional innovation teams to develop a desirable, feasible and desirable solution. At the same time, we work with leadership to develop tools and processes that allow their unique blueprint for innovation to emerge." Said Kristann Orton, Inceodia's chief innovation accelerator.
Applying Design Thinking to Innovation is a hands-on exercise. Our Human Centered Innovation course takes teams through learning the methodologies of design and then coaches them over 12 weeks as they explore a problem or opportunity for their customer or business. At the same time teams are learning Design Thinking, we are working with leadership to establish structure for their organization's culture of innovation. At the end of this 12 week intensive learning loop, teams capture their findings and pitch a proposal for investment in their next exploration.
Unlike other courses in Design Thinking, Inceodia brings the learning to clients, and engages several teams as they explore how to use what they learn in your company. We find this is essential to ensuring participants develop the knowledge and skills they need to put Design Thinking to work on your Innovation challenges.
About Inceodia
Inceodia is an innovation strategy consulting firm based in Seattle, WA. We enable strategic innovation and growth of our clients through the development of their unique human centered operating model. Our clients are leaders within their education, government and healthcare organizations, with a vision for change and innovation in their business. We are the catalyst and accelerator, leading them to discover their unique innovation sweet spot. The results are deeper engagement for both customers and employees, creating a powerful advantage that competitors will be hard pressed to match.
SOURCE Inceodia
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