Inclusive Intimates Brand ThirdLove Shapes Their Future with Centric PLM™

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Inclusive intimates brand turns to technology to support their industry-busting range of sizes.

Centric Fashion PLM, Centric Software PLM

ThirdLove Shapes Their Future with Centric PLM™

When the market disruption caused by COVID-19 took hold, ThirdLove was readily able to pivot from growth to profit due to having Centric SMB in place.

Centric Software® is delighted to announce the release of a success story about its customer, ThirdLove.

Headquartered in San Francisco, bra company ThirdLove was established in 2012 after co-founder Heidi Zak experienced frustration that not one of the bras she owned fit properly. So she set out to make her own bra. ThirdLove uses a Fit Finder® which asks the right questions to give women a perfect fit in 60 seconds. They pioneered the half-cup, with inclusive sizing, making an astounding 80 different sizes available in core styles.

Now, with Centric SMB, Centric Software’s cloud-based, SaaS solution for small to medium enterprises, ThirdLove has a central digital repository where they can find all product data, their processes are clearly defined, their tech packs are virtually error-free, ensuring operational excellence and sizing consistency.

When the market disruption caused by COVID-19 took hold, ThirdLove was readily able to pivot from growth to profit due to having Centric SMB in place. They ramped up their efficiency, continuing operations with a leaner crew, while correspondingly making a seamless switch to remote-working.

What journey did they take with Centric PLM to solidify their digital foundation?

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THIRDLOVE (http://www.thirdlove.com)

ThirdLove was founded by husband and wife team Heidi Zak and David Spector in 2012 after Heidi’s frustration with bras that didn’t fit.

We do bras differently. No discomfort. No dressing rooms. No drama. Just insanely comfortable bras, designed to fit perfectly. We use millions of real women’s measurements—not size templates—to create our products. Our Fit Finder® recommends your ideal bra in 60 seconds. In between cup sizes? We invented half-cups. We carry double the amount of sizes of most other brands. We make it our mission to make a bra for you.

Every woman deserves to feel comfortable and confident. That core belief drives our company, from the products we design to how we give back. That's why we've partnered with renowned organizations such as I Support the Girls, Soles4Souls, Good360, and St. Anthony’s to donate bras to help women make powerful life changes. To date, we have donated over $20M in bras.

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Celia Newhouse
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