In the report, Gartner VP Analyst, Dwight Klappich states: 'The new generation of more scalable and integrated anti-counterfeiting technologies are beginning to meet increasing demands for greater levels of innovation and digitalization.'
LONDON and LOS ANGELES (PRWEB) August 25, 2020
Incopro, leading enterprise brand protection supplier, has been named as a Sample Vendor in Gartner’s recent report, Hype Cycle for Supply Chain Execution Technologies, 2020(Gartner Subscription Required), published in July 2020 by Gartner Inc.
In the report, Gartner VP Analyst, Dwight Klappich states: “The new generation of more scalable and integrated anti-counterfeiting technologies are beginning to meet increasing demands for greater levels of innovation and digitalization. They also are starting to evolve to meet and exceed expectations demanded by end users as part of market and brand protection strategies. Solution innovation is also continually being shaped by ever-increasing levels of sophistication and diversification in the quality and production and the delivery mechanism of counterfeit, fake, falsified or substandard products, data and information.”
Incopro provides solutions to monitor for and remediate threats to brands online, from counterfeits to social media impersonation, phishing scams, fake domains and other forms of brand abuse. It combines legal and criminal intelligence expertise to drive innovation in its Talisman platform and ensure that increasingly sophisticated counterfeiters cannot avoid detection.
Gartner advises: “Anti-counterfeiting deployments should be managed through collaboration across impacted stakeholders in the supply chain.” In our opinion, this recommendation is in line with Incopro’s focus on the importance of cross-functional collaboration to gain maximum value from brand protection investments.
“We are pleased to be recognized by Gartner, we believe this recognition is validation for the value that our solutions can offer to Supply Chain leaders in the fight against counterfeits,” commented Piers Barclay, Chief Strategy Officer of Incopro. “By using our services, businesses are able to gain visibility and control of their brand online and help protect consumers from the dangers of counterfeits.”
*Gartner, Inc., “Hype Cycle for Supply Chain Execution Technologies 2020”, Dwight Klappich, July 7, 2020.
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Incopro uses data driven intelligence to remove brand misuse online. Over 700 brands use Incopro to protect their consumers and revenues. Customers include Mondelez, Dr. Martens, Reckitt Benckiser, Superdry, New Era, Brother, Adobe, ghd and Ted Baker. Incopro employs over 200 people, who use multiple language skills, data science and machine learning to gather and act upon scalable intelligence data online. Incopro was founded in London in 2012 by CEO and IP lawyer Simon Baggs, and current CTO and system architect Bret Boivin. In May 2018, Highland Europe invested $21m to push Incopro’s expansion into mainland Europe, China and America.