Independent Pet Partners Creates Custom Caregiver Guide to Help Pet Families Plan for Unexpected Events
The exclusive, interactive guide gives pet owners peace of mind to ensure their pets are cared for when they are away from home or in an emergency
NEW YORK, May 11, 2020 /PRNewswire-PRWeb/ -- To make sure pets are properly cared for with caregivers or in times of crisis and life's unforeseen occurrences, the parent company of independent brands Loyal Companion, Chuck & Don's Pet Food & Supplies, Kriser's Natural Pet, and Natural Pawz, referred to as Independent Pet Partners (IPP), has launched the "Things My Human Knows" custom caregiver guide.
The customizable manual, created in collaboration with pet parents, vets and pet experts, is a sharable "pet prep" guide for pet families to document pet information such as name, nicknames, feeding directions related to food and nutrition, exercise routine, bathroom habits, commands, house rules, social skills and temperament, playtime preferences and toys – even where to find the leash and pet food. Owners are also prompted to fill out important information like vet contacts and microchip details to make sure their pets are taken care of properly when they aren't home or in case unexpected events impact the family.
"Our pets are a valuable part of our lives and families yet having a plan in place for their care during unexpected or even expected circumstances is often overlooked. The best time to make a plan for who takes care of your pet, and how, is right now," said Tricia Nichols, Independent Pet Partners Chief Marketing Officer. "To help, we created a customizable guide that can hold all essential information so pet parents can ensure familiar routines are kept and stress is reduced."
IPP has launched an extensive #petprep marketing campaign to reach pet owners with this exclusive resource. In addition to completing the manual, IPP recommends pet families take the following preparedness steps:
- Identify a caregiver – Identify someone who is willing to provide pet care and provide codes/keys for this caretaker to access the home — and a copy of the care guide.
- Have a backup – Always have a secondary caretaker. This could be another person that is familiar with your pet, the breeder or rescue or a pet shelter in times of crisis.
- Display "Pet Inside" stickers – Alert emergency personnel that pets are in the home by placing "Pet Inside" stickers on doors or windows. IPP is providing complimentary stickers that can be picked up at any local store.
- Stock up on essentials – Always have a 2-3 week supply of food, medicine, supplements, treats and any other pet essentials on hand.
- Keep identification current – Engraved ID tags are the fastest and easiest way to recover pets. Pet families are also encouraged to contact their microchip company to ensure their information and subscriptions are up to date.
- Build an emergency kit – Build a grab-and-go emergency kit, which can include an extra leash, waste bags or litter, a toy, five days of food and treats, collapsible bowls, medicines and supplements, and a blanket.
Ongoing Pet Wellness
IPP has also put together a wide variety of wellness resources and practices to ensure pets thrive during this stressful time. Last week, the company launched a new shopping option for pet families to buy online and pick-up orders in-store or curbside to make sure customers can get all their pet essentials and still adhere to social distancing policies. Its recent wellness series includes helpful at-home guides on grooming, stress relief, nutrition, indoor play and mental health. The series was inspired by IPP's 5 Pillars of Pet Wellness™, which were developed through a collaboration between IPP and the University of Denver.
IPP's network of stores offers a community of pet experts dedicated to holistic pet wellness along with natural food, healthy treats, supplies, services (varies by location), advice and a comprehensive loyalty program.
To learn more about and download a copy of the Things My Human Knows pet prep guide, at-home guides and details about the 5 Pillars of Pet Wellness™, visit each retailer's website.
Quickly find the information and guides at:
Loyalcompanion.com/petprep
Chuckanddons.com/petprep
Krisers.com/petprep
Naturalpawz.com/petprep
About Independent Pet Partners
Independent Pet Partners (IPP), an early-stage company backed by private equity firm TPG Growth, is comprised of four brands of independent pet retailers: Loyal Companion, Chuck & Don's Pet Food & Supplies, Kriser's Natural Pet and Natural Pawz.
IPP was founded to bring together a community of experts from nutritionists to groomers to behaviorists dedicated to holistic pet wellness, with everything you need under one virtual and physical roof, including food, supplies and services. Disrupting the traditional retail and digital landscape, IPP provides its family of independent natural pet retailers the back-end infrastructure and support they need to foster the health and wellbeing of pets everywhere. IPP currently comprises 157 locations in 12 states and Washington, D.C. and 1,300 team members with over a million hours (and counting) of wellness training, including a focus on nutrition.
SOURCE Independent Pet Partners
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