Independent broker dealer recruiter Jon Henschen of Henschen & Associates Publishes “Taking the Mystery Out of Fee-Only” on

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Jon Henschen’s August 14, 2020 article on, “Taking the Mystery Out of Going Fee-Only,” asserts that the biggest threat to the independent broker/dealer space is the number of advisors going fee-only. He then reviews some of the costs and considerations for advisors taking that step.

We see a growing clash of interests as advisors want to do what is best for the client while the broker/dealer wants to do what is best for their overall profit.

In his recent article, broker-dealer recruiter and industry observer Jon Henschen discusses the two mounting threats to the independent broker/dealer (IBD) channel’s sustainability. The first is the number of advisors retiring, with too few new advisors entering the field to fill those vacancies. The second threat, and even more concerning to the broker/dealers, is the number of advisors choosing to go fee-only.

According to Henschen, as the SEC’s adoption of RegBI makes doing transactional business increasingly difficult, numerous broker/dealers are positioning themselves more as RIAs and less as broker/dealers. His firm, Henschen & Associates, has had an increasing number of discussions with advisors who are at the crossroads of: “When is it appropriate to get my own RIA?” and “What kind of costs will we incur?” Henschen’s article continues by addressing these and other related questions.

Regarding, “At what AUM does it make sense to get our own RIA?” Henschen states that his firm has seen advisors with as little as $10 million of assets launch their own RIA; $100 million is a common threshold. He also notes, “There are a number of companies that help advisors set up their RIA and help with the ongoing compliance and administration. How much you want them to do is up to you but delegating those tasks to others will cost around $10,000 to $15,000 annually.” Henschen also provides examples of RIA setup and maintain companies: Foreside, National Regulatory Services (NRS), MarketCounsel and RIA in a Box.

In terms of advisor costs and how they will differ from being with a broker/dealer, Henschen’s article provides a table discussing typical advisor expenses and what they may cost as an RIA.

Henschen’s review also discusses the issue of residual trails and commission business. According to Henschen, “There are broker/dealers that pay 100% on the RIA side and they apply a payout only on trails and commissions. If you are no longer doing commission business and have under $50,000 of trail revenue remaining, it’s best to give that up because it is not enough to be worthwhile for these 100% RIA broker/dealers. If you have $50,000-$100,000 of remaining trails, there are options that will keep your expenses low and continue to pay your trails.”

For the larger broker/dealers that have the RIA fee-only model, Henschen states that, “These options will pay 100% on RIA assets. However, you need to custody your assets in their clearing (not TD, Schwab or IWS) and you are subject to their costs such as administrative fees on advisor-directed assets, which run 3-15 bp on client assets, as well as ticket charges on stocks and ETFs (while you would have zero cost at TD, Schwab or IWS).” Henschen adds that these firms have services such as research, practice management, higher-end services and technology offerings that may outweigh their additional costs, which is something advisors will need to evaluate based on their particular needs.

Addressing SMA/UMA account costs as an RIA, Henschen explains that, “The wirehouses have always had the best pricing on SMA/UMA accounts because they have the most scale and assets concentrated on proprietary platforms, with UMA all-in costs as low as 30 bp, while independent broker/dealer costs can be as high as 90 bp or more. There are a few larger independent broker/dealers that have competitive costs on SMA/UMA accounts because they have brought third-party money managers (TPMM), such as Envestnet, in-house (meaning held on the broker/dealer’s clearing platform and to be used by advisors), so they benefit from the scale committed to a single TPMM.”

Henschen adds, “We’ve seen broker/dealers that are sensitive to maintaining a fiduciary standard on their advisory that have been wooed by Envestnet to bring their platform in-house to gain pricing advantage but turned them down due to conflict-of-interest concerns. A broker/dealer’s motive in bringing Envestnet in-house is to increase profits by having assets concentrated under the one TPMM. This environment frequently shuts out other TPMMs such as Sawtooth Solutions, SEI, Loring Ward and others, thus giving exposure favoritism to Envestnet.”

Continuing, Henschen observes that, “When platforms such as Envestnet are brought in-house, we sometimes receive complaints from advisors who are upset that this also reduces the selection of managers. From a fiduciary perspective, having the scale with Envestnet usually gets the clients better pricing, but on a choice basis, advisors are being pigeonholed, shutting out other money managers that may be a better fit for a particular advisor than what Envestnet offers.

SMA/UMA costs at TD, Schwab and IWS are less than at many of the independent broker/dealers, but a small amount higher than the wirehouses and large IBDs concentrated to a single TPMM or proprietary platform.”

Addressing if independent broker dealers enabling moves to fee-only, Henschen comments that broker/dealers have been expanding penalty charges for not holding advisory assets in their primary profit centers, with platform fees costing the advisor 10 bp if they hold assets at TD, Schwab or IWS, or 5 bp if they hold assets directly at the TPMM. Many larger firms have also been marking up third-party money manager management fees from 10 bp-25 bp with the rationale that the charge is for the cost of ongoing due diligence on managers, but in reality, it’s predominantly a profit center.

Increasingly, broker/dealers are steering assets to their profit center sweet spots, i.e., broker/dealer managed platforms, in-house turnkey asset management platforms like Envestnet and all assets held in brokerage accounts.

Closing his review, Henschen asserts that, “We see a growing clash of interests as advisors want to do what is best for the client while the broker/dealer wants to do what is best for their overall profit. The more broker/dealers impose pressure on advisors to use their primary profit centers, the more we’ll see advisors go fee-only and divorce themselves of broker/dealers entirely.”

Jon Henschen is founder of Henschen & Associates, an independent broker-dealer recruiting firm located in Marine on St. Croix, Minnesota. With more than 20 years of industry experience, Jon is a staunch advocate for independent financial advisors, and is widely sought after by both reps and broker dealers for his expertise and advice on independent broker dealer topics. He is frequently published and quoted in a variety of industry sources, including, ThinkAdvisor, Investment Advisor Magazine, Wealth Management Magazine, Financial Advisor IQ, Financial Advisor Magazine, Investment News and others.

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