Independent Broker-Dealer Recruiter Jon Henschen Publishes Commentary on, “Ex-Ladenburg BDs May Face Culture Clash”

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Industry watcher and broker-dealer recruiter Jon Henschen’s May 12, 2020 article comments on the potential difficulties facing financial advisors being merged under Advisor Group ownership.

In his latest commentary published on, independent broker-dealer recruiter Jon Henschen observes that for advisors at the three midsize broker-dealers formerly owned by Ladenburg Thalmann and now being merged under Advisor Group ownership, what’s most difficult as they look ahead is that their BD ties are relationship driven, and the BD culture matters to them. There are, layers of questions coming up around fees, compliance policies and back-office services.

According to Henschen, those advisors with KMS Financial Services, Securities Service Network and Investacorp who are largely self-sufficient and don’t use the back office very often may not feel much impact from these changes. But for advisors who use the back office on a regular basis and have easy access to key staffers whom they rely on, their world will be changing greatly.

(KMS, SSN and Investacorp will become part of Securities America by year-end, while Triad Advisors will remain a standalone BD; Advisor Group’s BDs, FSC Securities, Royal Alliance, SagePoint Financial and Woodbury Financial, stay the same.)

Ladenburg’s scale has helped with costs for items like Envestnet SMA/UMA expenses. However, shared services between broker-dealers that bring substantial cost savings to the firm are not always a positive development for an advisor at a midsize BD.

Henschen observes that there is a staffing rift between the former Ladenburg BDs and the current Advisor Group BDs, with Ladenburg at about 5:1 and Advisor Group at around 9:1.We knew the ex-Ladenburg firms’ 5:1 ratio had to go. We just thought it would take six months to a year before that would happen — not three months after the deal closed.

Continuing, Henschen notes that there are layers of questions that now come up, such as costs and compliance policies that have been unique to each of the ex-Ladenburg broker-dealers. For instance, will those policies be standardized with what all the Advisor Group BDs are subject to?

An advisor at KMS, for example, could have a large percentage of investable assets in variable annuities, as long as the products were being sold properly. Will advisors now have a restriction on the percentage of investable assets in these products imposed on them?

Securities Service Network advisors did not impose any payout haircut on the fixed indexed annuity business. Will that change now?

KMS charged an administrative fee of only 2.5 basis points on advisor-directed assets. The other ex-Ladenburg broker-dealers and Advisor Group charged substantially more.

Will that fee be raised to be in line with what the Advisor Group broker- dealers charge? Or will the KMS advisors be grandfathered in and allowed to continue to enjoy these low costs?

Henschen notes that what we view as rushed timing to make consolidation-related changes can be seen as being market-driven. The stock market has dropped in recent months. And more importantly, money market sweep account revenue is now down to near zero — which is painful for all broker-dealers.
Moody’s pointed this out when it dropped the credit rating on Advisor Group’s junk bonds from B2 to B3 in March. It also lowered its outlook from stable to negative.

In general, private equity firms — including those that own BD firms — have financial engineering down to a science. That’s their nature.

Henschen doesn’t know if the Advisor Group’s PE owner, Reverence Capital Partners, intends on flipping the broker-dealer network or taking it public.

But in buying the BD group in much better times (and the Ladenburg BDs were bought quite literally at the top of the market), the PE’s timeline for doing either could be pushed out much further than what it may have hoped, as talk of an L-shaped recovery gains momentum.

Jon Henschen is founder of Henschen & Associates, a Twin Cities-based firm that matches financial advisors to independent broker dealers. He has more than 25 years of experience in the financial services industry and has worked as a registered financial advisor in both the independent and wirehouse channels. Jon has been featured in numerous financial publications, including the Wall Street Journal, Bloomberg News, Reuters, and the New York Post.

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