Camikara Rum Released as India's First Pure Cane Juice Rum and India's first sipping Rum
NEW YORK, June 21, 2023 /PRNewswire-PRWeb/ -- Piccadily Distilleries is proud to announce the U.S. launch of India's first pure cane juice rum, Camikara Rum. Through the gift of land and time, Camikara, India's first pure cane juice rum, is an exquisite spirit that has taken form through centuries of learning and teachings, processes, and ingredients. Casked and bottled in the extreme climate of the northern plains of India, each bottle of Camikara Rum – 12 YO, has been rested for 12 long years in American oak barrels.
Camikara Rum dates back to 2009 in a quaint village in India, where the sweetest stalks of sugarcane were pickled, the juice distilled and placed in 956 American oak casks. The spirit then sat patiently for 12 years, interacting with the wood, thereby gaining color, flavor, and character. When the spirit was finally drawn from the barrels, the liquid was immediately named 'Camikara,' meaning liquid gold, a name of Sanskrit derivation, keeping true to the Indian heritage at Piccadily Distilleries.
When the barrels were finally emptied, it was discovered that only 6.6% of the original cane juice spirit remained, with the rest having been usurped by the angels as their share. The leftover spirit was unique to India, with a taste and texture comparable only to the finest rums globally.
"We never imagined we would inadvertently create such a rum. Our inspiration came from the history of the local households of the area where they have been distilling cane juice to make a local brew called Laahan," said Siddhartha Sharma, Promoter at Piccadily Distilleries. "It has been part of the culture and customs of the Punjab region for thousands of years. Our goal was to revive this age-old tradition and we even went a step further by maturing it in oak casks, to bring it up to international standard. It is a testament to our land's history, culture, and people."
As Camikara is a pure Indian Cane Juice Rum, there is no addition of color, flavor, sugar, or spice making this a delicious sipping rum best enjoyed neat. On the nose, there is a bouquet of aromas: honey, ginger, toffee, raisin, prunes, and leather. The first sip brings a merge of honey, vanilla, and bitter chocolate. Further savoring reveals ripe bananas, orange peels, dark chocolate, & charred wood.
Piccadily Distilleries produced 3,600 numbered bottles for worldwide distribution, with 1,200 available in the US to be imported and distributed by their exclusive partner, ImpEx Beverage, who also imports the award-winning Indian Single Malt, Indri.
"Based on the amazing success of launching Indri Trini with the team from Piccadily, we are thrilled to launch Camikara Rum in the market," said Sam Filmus, President and Managing Director of ImpEx Beverages. "The angels had the chance to be very greedy, letting this amazing expression shine as liquid gold, or 'Camikara.' For us, everything the Piccadily team launches that touches their hearts and hands turns out to be excellent, and we knew Camikara would be no exception."
Earlier this year, Camikara 12 yr brought home a Gold Medal win and 95 points from the prestigious 2023 International Wine & Spirits Competition. Since its arrival in the US, it has received recognition from both the 2023 San Francisco World Spirits Competition and the 2023 Ultimate Spirits Challenge.
Bottled at 50% abv, Camikara Rum 12-Year-Old is available at appx. $90 for a 750ml bottle at select specialty retailers across the U.S. The core expression, an 8 Year Old, is anticipated to launch later this year. For more information on where to buy contact ImpEx Beverages at [email protected]
About Piccadily Distilleries
Piccadily Distilleries is part of the Piccadily Group, which has three distilleries in the Northern part of India: Indri, Patiala, and Bawal. The distillery is located in Indri off the famous Grand Trunk Road (which linked Central Asia to the Indian Subcontinent for almost 2,500 years) and was launched in 2012. The distillery is also home to 6 traditional copper pot stills (designed and made in India) and 40,000 barrels. The award-winning Indri Single Malt Indian Whisky is also produced by Piccadily Distilleries.
The extreme temperature of the Northern plains helps the malt spirit mature faster inside the barrels. This also means the angels happily take away their share and leave behind sweet tropical flavors and rich natural color. The distillery is proud to generate power for its consumption without using any fossil fuels.
About ImpEx Beverages
In 2008, ImpEx Beverages was founded with the vision to import premium and rare spirits from around the world, with a special emphasis on the best of what Scotland has to offer.
Today, ImpEx boasts an impressive portfolio, including some of the most notable small to medium sized distilleries and independent bottlers; importing whisky, gin, rum, and mezcal from Scotland, Wales, Japan, Israel, Mexico, England, India, and New Zealand with future anticipated additions from unexpected destinations. ImpEx also features a fine line of liqueurs and cordials produced in the U.S.
Media Contact
Clara Frezza, Colangelo & Partners, 9179414260, cfrezza@colangelopr.com
SOURCE Piccadily Distilleries
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