Launches Sustainable Edit For Consciously Crafted Brands From India

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Launching 20 brands and over 600 products, the online fashion retailer is taking a massive step in pushing the envelope for introducing the sustainable designers from India to the world.

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We are thrilled to have the platform to showcase such an incredible movement within the land of heritage that is branching out to the world.

Dallas based luxury fashion retailer, today announced the launch of a curated platform 'Sustainable Edit', creating a momentum for highlighting the work of designers from India upholding sustainable fashion in the United States.

Having established themselves in the online retail space since 2017 as USA's premier retailer for Indian luxury fashion, has been seeing a rise in the conscious buying patterns among consumers.

"There has been an upsurge in the enquiries about more environmentally sensitive purchasing ethics," said Archana Yenna, Founder of "With Indian fashion so heavily influenced by large demand and heavy textile, it is a welcome change to see consciousness towards the environment rising in the industry practices"

"The initiative aims to amplify the ethical practices put in place by the brand partners and to bring more consciousness to the minds of the consumers before they proceed to checkout," continued Archana.

The new ‘Sustainable Edit’ within the website allow the customers to go through the handpicked collection from designers who adapt to responsible manufacturing of their clothes keeping in mind its effect on the environment. "Each brand featured in the ‘Sustainable Edit’ was screened on the basis of three main criteria namely Culture, Craft and Community," Archana added.

From the land of the original Sustainable Attire Movement a.k.a Mahatma Gandhi promoting the use of organically grown fabrics to now where a silent resurgence is seen is bringing the same ethos back. Backing the rich history of organic movement that comes from India, “We are thrilled to have the platform to showcase such an incredible movement within the land of heritage that is branching out to the world," Archana said. All the products are testament to the care given to environment friendly practices.

The retailer is surely leading the way in putting the spotlight on those who are leaving trails for others to follow.

About is USA's Premier Online Destination for Indian Luxury Designer Clothing, Jewelry and Accessories, Curated by Archana Yenna and headquartered in Dallas, Texas. has an easy to navigate section for buyers to browse through the collections created sustainably. Under ‘Sustainable Edit’ will be a host of designers whose spectacular creations will be up for grabs.

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