Indie Podcast, Craft Hangout, Inks Sponsorship Deal with Craft Supply Company, Woodpeckers Crafts

Share Article

Independent Leisure/Crafts podcast enters media partnership with leading wooden crafts parts supplier for ads and content creation

Craft Hangout, an indie crafts podcast by Love Eliza, LLC, just landed their very first sponsorship deal with Woodpeckers Crafts, a crafts supply company with a diverse selection of wood craft products. Through their 3-month partnership, Craft Hangout will be producing host-read Woodpeckers ads to run on the show, as well as content creation using Woodpeckers' products as inspiration through the rest of 2020.

“In 2018, I searched for a podcast that would cover crafting in a broad way, combining inspiration, entertainment, education, and humor. I couldn’t find what I was looking for, so I made it myself,” said Eliza Kapitan, Craft Hangout founder and owner of Love Eliza, LLC. “Our goal at Craft Hangout has always been to support the creative community. Through fun conversations with creatives, our podcast provides listeners with actionable takeaways to apply to their own projects. Our audience has always trusted us, and although the next obvious step in our podcast journey was to gain sponsorship, I wanted to make sure that it was with the right sponsor—not just for us, but for our audience too. Woodpeckers Crafts hits all of the marks for us. We love their products and the fact that they are passionate about the crafting community.”

According to emarketer.com, 105.6 million people in the U.S. will listen to podcasts this year. Additionally, podcast ad spending is forecasted to reach $782 million by the end of 2020 and will surpass $1 billion by 2021.

“Our mission at Woodpeckers is always to help crafters and creators inspire each other and the world, which aligns with Craft Hangout, an inspiration destination podcast,” says Jake Kaweblum, Digital Marketer at Woodpeckers Crafts. “We’ve admired what they’ve been doing and have been like-minded about supporting the creative community. When we at Woodpeckers were deciding how to spend our 2020 Q4 media budget, it made sense to partner with them because, although the current media space is overwhelmingly massive, we know our target audience is already listening to Craft Hangout. The podcast world is a new area for us, but we’re thrilled to be a part of it.”

Craft Hangout is an inspiration destination podcast for creatives with a focus on the handmade category. The vibe is upbeat and fun with essential content that listeners can immediately apply to their own creative paths. Craft Hangout is available on Apple Podcasts, Spotify, or wherever you enjoy your podcasts.

For more information, visit crafthangout.com.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Eliza Kapitan
Love Eliza, LLC
+1 (917) 719-6429
Email >
Visit website