Infinex Financial Group Welcomes Commercial Banking Company (CBC) Bank

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Deciding Factors Include Infinex’s Commitment to the Financial Institution Channel, In-Field Sales Support and Cultural Fit

Commercial Banking Company (CBC Bank) headquartered in Georgia, with branches in Valdosta, Moultrie, Baytree, Hahira and Tifton, has selected Infinex Financial Group (Infinex) as its new broker/dealer. CBC Bank, with 3 advisors, is converting their program to Infinex from Cetera.

When asked about the decision to move to Infinex, G. Daryn Russell, CEO of CBC Bank, said, “As we looked for a new broker/dealer, we wanted to partner with a firm that we could truly trust and that would be the right fit for our customers. Infinex met these requirements, but we also really appreciated their unique ownership structure, their dedication to the financial institution channel, and their commitment to serving community banks.”

Russell added, “By leveraging Infinex’s experience and by collaborating with their in-field support team, we believe we will be able to significantly grow our program and offer the finest wealth management solutions available in the communities we serve.”

“We looked at just about all the firms in the industry,” shared Steven Boatner, Vice President, CBC Bank and Investment Executive. “We chose Infinex because they seemed like the best cultural fit for our bank and our customers. They clearly understand the unique challenges that banks face and can present solid solutions to help our Investment Centre grow and thrive.”

Stephen P. Amarante, Infinex’s President and Chief Executive Officer, stated, “We are excited to welcome CBC to Infinex. As they look forward to growing their program, we are confident that Infinex’s technology, Premier Service Experience and in-field support team will deliver the broker/dealer experience needed to succeed in today’s challenging environment. We are honored that CBC Bank has selected Infinex, and we anticipate a long, productive partnership.”

About Infinex Financial Group

In 2018, Infinex celebrated its 25th anniversary as an independent broker/dealer focused on serving the investment, insurance and wealth management needs of financial institutions. Currently, Infinex supports over 220 community-based programs and more than 650 advisors. The firm, headquartered in Meriden, Conn., with offices in Napa, Calif., and Midlothian, Va., has a unique history of being formed by financial institutions and owned by financial institutions. To learn more about Infinex Financial Group, visit

About Commercial Bank Company (CBC) Bank

Commercial Banking Company was charted in 1929 as a state bank in Hahira, Ga. The Bank now has locations in Valdosta, Tifton, and Moultrie and serves ALL members of their market, beyond just commercial customers. The Investment Centre was started in 2010 at Commercial Banking Company to satisfy a need for professional process driven financial planning for clients. Services include equities, mutual funds, annuities, life and disability insurance. To learn more about Commercial Bank Company (CBC) Bank, visit

Investment and insurance products and services are offered through INFINEX INVESTMENTS, INC. Member FINRA/SIPC. Products and services made available through Infinex are not insured by the FDIC or any other agency of the United States and are not deposits or obligations of nor guaranteed by any bank or bank affiliate. These products are subject to investment risk, including the possible loss of principal.

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Brittany Chambers

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