“A heritage brand with bold and playful designs, Le Tigre is a great addition to our strong portfolio as we look to expand our work with leading consumer connected brands,” said Ron Ventricelli, President of North America at Global Brands.
NEW YORK (PRWEB) October 14, 2020
Infinity Brands today announced a partnership with Global Brands Group Holding Limited (“Global Brands” or the “Group”; SEHK Stock Code: 787), one of the world’s leading branded apparel, footwear and accessories, and brand management companies, to license Le Tigre lifestyle sportswear brand. As part of the agreement with Infinity Brands, Global Brands will expand the Le Tigre brand into several new categories, including men’s, ladies’, and children’s sportswear and footwear, with distribution in North America, the UK, Europe, China and South Korea.
“Le Tigre represents a lifestyle inspired by retro and colorful design, and the brand resonates with a modern individual who has a carefree style,” said Ike S. Franco, Managing Partner of Infinity Brands. “Global Brand’s distribution and design expertise will help Le Tigre reach its full potential as a top global heritage brand. We are excited to partner with Global Brands to develop a multi-faceted partnership across several geographic regions spanning the world.”
Founded in 1977, Le Tigre sought to disrupt classic casual American style. With bold and vibrant color waves, applied to classic designs, Le Tigre became the leader in “preppy style” with a twist. Le Tigre offers a “His + Her” capsule that personifies the co-ed lifestyle for the modern man and woman. Inspired by fashion, technology and care for the environment, the clothes are sleek, modern and functional, combining performance attributes and ease with subtle, yet distinct, detailing. The capsule is the perfect starting point for a modern closet, offering updated classics to return to again and again. Le Tigre was bought from Kenneth Cole Productions in 2015 in partnership between Infinity Brands and Hilco Global
“A heritage brand with bold and playful designs, Le Tigre is a great addition to our strong portfolio as we look to expand our work with leading consumer connected brands,” said Ron Ventricelli, President of North America at Global Brands. “There is significant consumer demand for lifestyle brands that prioritize both fashion and function, and we are proud to partner with Infinity Brands to introduce Le Tigre to a whole new generation and support the brand’s growth.”
The Le Tigre season launching under Global Brand’s direction will be available in Spring of 2021.