Influence & Co. Releases 'The State of Digital Media 2021' Report

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Content marketing agency's report covers digital media trends to watch in 2021.

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Influence & Co. released its 2021 "The State of Digital Media" report.

Digital approaches to marketing have grown in importance since in-person marketing tactics have become less feasible, and media outlets are looking to supplement their editorial calendars with insights from expert contributors.

Influence & Co., a content marketing agency with 10 years of experience helping companies build their thought leadership through press and content strategies, today released its 2021 "The State of Digital Media" report. This report explores how the pandemic has affected the digital media landscape, and it highlights digital media trends that content creators, marketers, and publishers can use to better serve their audiences and achieve their goals of gaining exposure as experts in their industries.

"The media and marketing spaces have been changing for decades, but that has only gained momentum over the past year since the coronavirus health crisis hit," says Kelsey Raymond, the founder and CEO of Influence & Co. "Digital approaches to marketing have grown in importance since in-person marketing tactics have become less feasible, and media outlets are looking to supplement their editorial calendars with insights from expert contributors. That's where content marketing comes into play."

Influence & Co. created "The State of Digital Media" to provide insights that content creators, marketers, and publishers alike can use to better serve their audiences and achieve their goals.

Findings within the report include:

  • Ninety-three percent of editors plan to publish the same amount of guest-contributed content or more in 2021.
  • Thirty-eight percent of journalists and contributors plan to quote or feature more industry experts and companies in their content in 2021, while 62 percent plan to feature the same number as last year.

"What I found the most illuminating in the report is the number of editors and contributors who are planning to publish guest-contributed content and press mentions in 2021," says Becky Ruyle, VP of marketing at Influence & Co. "While it's common knowledge that publishing articles in online media outlets benefits businesses, this data also highlights the fact that high-quality, helpful, authentic content written by experts also benefits publications and their readership."

Download the report or visit the Influence & Co. website for more information.

If you download the report in February 2021, we’re offering free access to ICo. University’s “Blogging and Gated Content” course ($45 value)! This course will help you learn how to build a content foundation that your earned media can build on. Use promo code NEWYEARNEWCONTENT21.

About Influence & Co.:
Influence & Co. is a woman-owned, results-driven content marketing agency that's been helping its clients use content to achieve their business goals since 2011. Fueled by an expert team and relationships with top online publications, Influence & Co. can help businesses generate measurable returns on their content marketing investments, whether they're focusing on thought leadership, lead generation, sales enablement, or SEO. For more information about Influence & Co. visit us at https://www.influenceandco.com/.

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