Infobip Welcomes Trusted Partner Role in The GSMA’s Identity Revenue Acceleration Initiative

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The GSMA has conferred global cloud communications specialist, Infobip with Trusted Partner status

At the GSMA we have witnessed strong market demand for MNO identity data, particularly for fraud protection and enhanced digital user experience. Our aim is to support MNO collaboration to further enable the MNOs to expose this data, to the benefit of the whole ecosystem, from users through to the b

The GSMA has conferred global cloud communications specialist, Infobip with Trusted Partner status to help create opportunities and revenue growth for mobile network operators (MNOs) using digital identity technology.

A recent Juniper Research report - Digital Identity: Technology Evolution, Regulatory Analysis & Forecasts 2019-2024 indicated unique mobile identifier services which provide identity verification through SIMs, will generate over $7 billion for mobile operators in 2024. This is up from an expected $859 million in 2019 - a growth of over 800%.

Richard Cockle, Head of Identity, IoT and Big Data at The GSMA says: “At the GSMA we have witnessed strong market demand for MNO identity data, particularly for fraud protection and enhanced digital user experience. Our aim is to support MNO collaboration to further enable the MNOs to expose this data, to the benefit of the whole ecosystem, from users through to the brands and their technology partners. We believe Infobip has the right credentials to help us drive this initiative forward.”

Central to the Identity Revenue Acceleration Initiative is ensuring customers receive real value and utility leading to overall improvement in customer experience. This ensures the highest level of security for customers’ transactions with the least disruption to the customer journey.

Infobip offers a viable mobile identity solution that uses several real-time identification, authorization and fraud protection services that streamline the entire customer journey – from the initial account creation all the way to checkout, payment or other transaction. GDPR compliant mobile identity is all about end-user privacy. Based on a user-centric approach, Infobip’s solution ensures that neither companies nor mobile network operators learn anything new about the end-user, apart from the information they already hold.

Alex Pereira - Head of Operator Partnerships, Americas at Infobip commented: “It’s clear that consumers are increasingly more comfortable with completing transactions on their phones - in no small part due to the increase of mobile security and customer trust.

However, in order to address the entire market, we need complete coverage, delivering greater demand and increased revenue for all operators. Solving this requires a standardized product offering to the market and aligning MNOs on product roadmap and privacy policies. We’re honored and excited to have been given the opportunity to work so closely with the GSMA on this important initiative.”

Services based on mobile identity generally focus on authentication, authorisation, identity, fraud protection and attributes that MNOs can provide to power SIM Swap, Silent Mobile Verification, Instant Form Filling, Know Your Customer (KYC), Account Takeover Protection (ATP) and Account Tenure capabilities.

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected customer experiences across all stages of the customer journey at scale, with easy and contextualized interactions over customers’ preferred channels. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication security and contact center solutions help clients and partners overcome the complexity of consumer communications, grow their business and increase loyalty– all in a fast, secure and reliable way. With over a decade of industry experience, Infobip has expanded to include 65+ offices on six continents offering natively built technology with the capacity to reach over seven billion mobile devices and 'things' in 190+ countries connected to over 800 telecom networks. The company serves and partners with leading mobile operators, messaging apps, banks, social networks, tech companies, and aggregators.

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Matthew Conroy