inMotionNow to Showcase the “Analytical Creative” at Adobe MAX

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Marketing Resource Management Provider Teams Up with Creative Director from Franklin Energy to Co-Present Virtual Session on Metrics to Demonstrate the Value of Creative

How Creative Leaders Can Leverage Key Metrics to Manage Up, Down, and Sideways
In this session, we’ll show creative teams how they can approach data in the same way they would approach any creative storytelling endeavor – and improve their creative process and performance.

inMotionNow, a leading provider of marketing resource management (MRM) that drives alignment between creative teams and stakeholders to achieve better content outcomes, announced today an educational session on creative metrics at Adobe MAX – The Creativity Conference. The session titled, “How Creative Leaders Can Leverage Key Metrics to Manage Up, Down, and Sideways” (S6906) will be co-presented with customer Franklin Energy on Tuesday, October 20, 2020, from 4:30 to 5:00 p.m. (EDT).

“The analytical creative uses metrics to tell a story about the creative team’s performance in a language that the business side of your organization will understand,” said inMotionNow Director of Marketing Molly Clark. “In this session, we’ll show creative teams how they can approach data in the same way they would approach any creative storytelling endeavor – and improve their creative process and performance.”

Franklin Energy produces creative reports on a weekly, monthly, and quarterly basis to manage creative work, demonstrate business value, and facilitate collaboration, according to a post previewing the session that was published on the Adobe blog. During the live session, Franklin Energy will share six creative metrics they track – using the inMotion ignite platform – and provide creative leaders with practical ways they too can use metrics to demonstrate the value their creative team delivers to the organization.

inMotionNow is a long time sponsor of the Adobe MAX conference and returns this year at the Platinum level. Importantly, this year’s conference is extraordinary because it is being presented entirely online – as an immersive virtual event. Like all the sessions at the 2020 conference, the inMotionNow session on creative metrics is open for registration to anyone at no cost.

inMotionNow has been developing collaborative marketing technology for more than 20 years. The company’s flagship product, inMotion ignite, is tailored to the needs of creative teams and enables them to manage thousands of creative projects every year. As a member of the Adobe Exchange Program, it offers several product extensions to the Adobe Creative Cloud.

If you are not attending the show but would still like to see how inMotionNow improves collaboration between creative and marketing, you are invited to schedule a live online demonstration.

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About inMotionNow, Inc.
inMotionNow is a leading provider of marketing resource management solutions for marketing and creative teams. inMotion ignite, the company's flagship product, drives alignment, delivery, and accountability among relevant stakeholders to achieve better content outcomes. The application allows project stakeholders to manage, track, and collaboratively review their projects in a centralized online environment that connects designers directly to Adobe with the inMotion Extension for Adobe Creative Cloud. With a user-friendly interface and dedicated customer success team, inMotionNow helps creative and marketing teams of every variety automate their workflow and do the work they love. For more information please visit http://www.inmotionnow.com.

Media Contact:
Frank Strong
for inMotionNow
202-352-5920
frank@swordandthescript.com

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