Innisfree Hotels Donates 6,300 Room Nights to Healthcare Workers and Medical Professionals Impacted by Coronavirus

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Doctors, nurses, EMTs, paramedics and other frontline medical staff on the gulf coast will be provided a hotel stay free of charge at Innisfree’s properties

In the spirit of hospitality, Innisfree is opening our doors to medical workers and first responders who are courageously and selflessly serving on the frontlines of the gulf coast.

Innisfree Hotels, Northwest Florida’s largest owner of beachfront hotels, announced today that the company will donate up to 6,300 room nights to frontline medical professionals leading the fight against COVID-19.

Beginning this week, Innisfree will make rooms available without charge to doctors, nurses, EMTs, paramedics and other frontline medical staff who need a place to sleep, recharge or isolate from their families through the end of May. The initiative will be executed in partnership with Hilton and American Express’s commitment to donate up to 1 million hotel room nights across the United States.

“In the spirit of hospitality, Innisfree is opening our doors to medical workers and first responders who are courageously and selflessly serving on the frontlines of the gulf coast,” said Ted Ent, President and CEO, Innisfree Hotels. “The concept of helping those who help us has long been ingrained in our company culture, so the decision to join Hilton in providing relief for thousands of medical staff enduring long hours under challenging circumstances was an easy one,” Ent explained.

Innisfree is working with local organizations who represent healthcare workers in Pensacola, Gulf Shores and Orange Beach, Fort Walton Beach, Panama City Beach, and Sarasota to provide access to the program. Rooms will be available across a variety of Innisfree properties, including Hilton Pensacola Beach, Hampton Inn Pensacola Beach, Hilton Garden Inn Orange Beach, Hampton Inn & Suites Orange Beach, Hilton Garden Inn Fort Walton Beach, Hampton Inn & Suites Panama City Beach and Embassy Suites Sarasota.

“It is an honor to offer the healthcare heroes in several of our communities a place to rest and recharge during this time,” Ent said. “Our goal is to support individuals who would otherwise have to spend their own money on accommodations as a show of both thanks and compassion.”

Hotels will be staffed by Team Members who have received additional training on relevant health and safety measures to safeguard their own and their guests’ well-being. All common areas at each property will continue to be sanitized using industrial-grade cleaners and updated cleaning protocols.

Innisfree will work together with its local partners to book rooms through the program, which is currently planned to cover stays from April 13 through May 31, 2020.

For more information about the room donation program and guidance on how to book, visit hilton.com/en/corporate/coronavirus/.

About Innisfree Hotels

For more than three decades, Innisfree Hotels has expertly managed and developed dozens of hotels in partnership with many of the world’s most-recognized hotel brands. Today, the company owns or manages 3,470 hotel rooms. Innisfree is the largest beachfront hotel owner-operator on the Gulf Coast, with 14 Gulf-front properties totaling 2,128 rooms.

Innisfree is a triple bottom line company, measuring success not only in Profits but also through its impact on People and the Planet. To these ends, Innisfree strives to promote a culture of responsibility and service to humanity. A value-driven corporate culture enables the company to have a deeper understanding of the needs of its guests, partners and clients, resulting in service that ensures fun and memorable experiences.

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Mary Eva Tredway
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