INNOCEAN USA and Donut Media Introduce "The Art of the Stunt" Video Series Featuring the Genesis G70 Reenacting Exciting Driving Stunts from Iconic Action Movies

HUNTINGTON BEACH, Calif., June 5, 2019 /PRNewswire-PRWeb/ -- INNOCEAN USA, Genesis Motor America's advertising agency of record, is putting the pedal to the metal with an exciting new video campaign launching today, "The Art of the Stunt", featuring the 2019 North American Car of the Year, Genesis G70. Partnering with Donut Media, one of YouTube's leading producers in the automotive space, the campaign features reenactments of the most memorable car and driving stunts from iconic action films Fast and the Furious, Baby Driver and Drive.

It was up to Academy Award winner Robert Nagle, the #1 stunt coordinator in Hollywood, who worked on films including Black Panther, Captain America: Winter Soldier and Spiderman: Homecoming, to coordinate each of the three stunts featuring the Genesis G70 and not the "standard" tricked-out stunt vehicle. To reenact these moments successfully, he brought in four-time X-Game champion, world-record holder and all-around amazing stunt driver, Tanner Foust to go behind the wheel of the Genesis G70. Pulling it all together behind the camera was acclaimed Gymkhana Films director, Ben Conrad.

Starting today, they'll release two videos every Wednesday over a three-week period. In these edge-of-your seat videos, viewers get an exclusive look at how these difficult, over-the-top car stunts come to life. One video is a complete behind-the-scenes/how-to look at each stunt, and the other video is a dedicated solely to the stunt itself - just as you would see in theaters!

The "Art of the Stunt" video release schedule:

• June 5, "Episode 1": Based on a stunt from The Fast and the Furious: Tanner is driving at top speeds, and has to squeeze a 15.3 ft Genesis G70 under a 22-foot gap under semi-trailer big rig!

Link to behind-the-scenes video, Episode 1
Link to stunt only video, Episode 1

• June 12, "Episode 2" : Based on a stunt from Drive: Tanner recreates a staple of action films, "Threading the Needle", maneuvering the Genesis G70 through a tight space between a truck and a wall at a high speed, all while maintaining the ultimate control.
• June 19, "Episode 3": Taking notes from Baby Driver, Tanner has to achieve a "180-reverse-to-Drift" maneuver, and up a single lane ramp

"Genesis G70 embodies the spirit of thrilling driving, so it was only natural to put its dynamics to the test with these high-performance stunts, "said Kate Fabian, Head of Marketing.

"We wanted to tell a Genesis G70 performance story that our social community would love. And we wanted to get auto enthusiasts talking about the 2019 North American Car of the Year, says Kelly Kliebe, INNOCEAN USA, VP Group Creative Director. "We couldn't have asked for a better partner than Donut Media to help us do both."

"Our passion for cars is at the center of our business so we were really excited to partner with INNOCEAN and to create this first-of-its-kind series, one that merges the long-form storytelling that Donut is known for with the sophistication and precision engineering of Genesis," states Matthew R. Levin, Co-Founder & CEO, Donut Media. "Working with pros like Robert and Tanner, we made a compelling hero series that shows the magic of the stunt and really shows all the great character of the Genesis G70."

Shot with stunning cinematography that mixes epic cinematic action with high style performance, this series showcases the elegance inherent in Genesis by putting it through a James Bond-esque series of epic stunts, all pulled off with confident flair. Never before has a cinematic film- within-a-film like the "Art of the Stunt" series been shared with the public exclusively on social media.

"As a new brand, Genesis is all about trying new things. Recreating these movie stunts with Donut Media told an epic Genesis G70 performance story, and pushed the limits of what our brand can do on social." - Nazir Akil, INNOCEAN USA Senior Brand Manager, Social Media.

Credits:
INNOCEAN USA
Bob Rayburn, Executive Creative Director
Kelly Kliebe, VP, Group Creative Director
Stephanie Godfrey, Group Brand Director
Nazir Akil, Senior Brand Manager, Social Media
Stephanie Tagle, Strategy Director
Johnny Nguyen, Associate Creative Director
Nicole Barlow, Copywriter
Timmy Duong, Social Media Specialist
Tai Ferrer, Product Manager

Donut Media
Jesse Wood, Creative Director
James Pumphrey, Editor-in-Chief
Zach Redpath, Post Production Supervisor/Editor
Eddie Esparza, Editor
Hana Franzini, Head of Sales
Josh Mattingly, Head of Production
PJ Lungren, Producer
Carlos Vargas, Producer
Gabriel Vargas, Cam op
Michael Russo, Cam op
Gabriel Flores, Cam op
Greg Jones, Sound

Genesis Motor America
Kate Fabian, Head of Marketing
Kate Krigbaum, Senior Marketing Manager
J Thonnop, Marketing Manager

About:

Genesis Motor America
Genesis Motor America, LLC is headquartered in Fountain Valley, Calif. Genesis is a global luxury automotive brand that delivers the highest standards of performance, design and innovation. All Genesis vehicles sold in the U.S. are covered by an industry-leading warranty with enhanced roadside assistance and concierge services. In just the first half of 2018, Genesis has won highest-ranked brand in the automotive industry awards for quality and owner satisfaction from industry experts such as J.D. Power, AutoPacific, and Strategic Vision.

For more information on Genesis and its new definition of luxury, please visit http://www.genesis.com

Please visit our media site for the latest news at http://www.genesisnewsusa.com
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INNOCEAN USA
Founded in 2009, INNOCEAN USA is headquartered in Huntington Beach, California, with offices in New York, Chicago, and Dallas. With 400 employees, INNOCEAN USA is part of the INNOCEAN Worldwide network and currently serves as lead agency for Hyundai Motor America and Genesis Motor America, as well as partners with KIA Motors America and Hankook Tire.

Donut Media
Donut Media is the #1 publisher of automotive content for Millennials and Gen Z. Across YouTube, Facebook, Instagram, Snapchat and numerous other social platforms, Donut Media reaches tens of millions of young car enthusiasts every week. Donut has partnered with some of the top advertisers both in and out of the automotive industry to redefine and revolutionize what branded content can and will be.

SOURCE INNOCEAN USA

Related Links

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