INNOCEAN Worldwide Americas Launches Two First-to-Market Luxury Car Shopping Experiences for Genesis Motor America

HUNTINGTON BEACH, Calif., Dec. 20, 2018 /PRNewswire-PRWeb/ -- Holiday car buying season has arrived, and to break through the clutter, INNOCEAN Worldwide Americas launched two new, first-to-market online tools for Genesis Motor America, to make the luxury car shopping experience easier and also more fun. In conjunction with the launch of the new Genesis G70—just named MotorTrend's 2019 Car of the Year—Innocean redesigned the Genesis.com website and took the best gaming technologies and the fastest-growing tool on a social media site, Instagram Stories, and created two new automotive "configurators."

The first-to-market web-based Automotive Real-Time 3D Configurator can only be found on the updated website, Genesis.com. The Instagram Stories Automotive Video Configurator allows shoppers to personally configure and build their new Genesis exclusively on Instagram Stories. Both Genesis configurators launched at the 2018 Los Angeles Auto Show. As part of the debut of the "Genesis Virtual Showroom," car shoppers interact and explore the award-winning Genesis fleet on an 85-inch touchscreen display and immersive virtual experience.

These exciting new car shopping experiences embrace the Genesis luxury brand as forward-thinking, and customer and technology focused. In developing the configurators, Genesis' creative agency of record INNOCEAN Worldwide Americas, enriches the Genesis car shopping and brand experience through the use of cutting-edge technologies.

INNOCEAN led the creative and concept design for the two configurators and the new Genesis.com website. MediaMonks, Acme Digital Content and Digital Giant worked on the WebGL Game Engine for the Automotive Real-Time 3D Configurator on Genesis.com, while Digital Giant provided the CG renders for the Instagram Stories Automotive Video Configurator.

"By integrating innovative technologies and the Genesis luxury message throughout the website redesign, our creative team has done what has never been done before: created a fully immersive luxury car buying website that meets every demand of the customer while assisting the needs of Genesis retailers," states Steve Jun, INNOCEAN Worldwide Americas CEO.

Genesis.com Automotive Real-Time 3D Configurator
When visiting the newly updated Genesis.com website, shoppers will view a new Genesis G70, Genesis G80 or Genesis G90 set on a digitally designed depiction of a Seattle streetscape. They can then build their perfect Genesis, by exploring inside and outside the car, activating animations that emulate real vehicle actions including headlights, sunroof, dashboard, wipers and they can even pop the trunk open. Upon final completion, users receive a comprehensive summary of their selections, including an image capture of their actual new car build that they can share with friends and family.

"Genesis customers expect personalized and innovative shopping possibilities at every level of the car ownership experience. We've redesigned our website to fully engage with them," states Kate Fabian, Head of Marketing, Genesis Motor America. "The 3D Configurator is unique—prior to stepping foot into one of our retailers, it allows our customers to fully interact with every element of our full Genesis fleet on their schedule, enabling them to virtually tailor their exact vehicle of choice on their terms."

Meeting the needs of today's sophisticated car buyer, the new Automotive Real-Time 3D Configurator is fully web-based, easily accessible on any computer or mobile device, with no need to register, install any plug-ins, software or download any applications. Using the equivalent technology as many of the most sophisticated gaming platforms, Genesis customers now gain a rich and immersive control of their luxury car shopping experience in real-time exploration. All graphics including the interiors and exteriors of their sedan of choice, the city background environment, all textures, materials, cameras, and light sources are rendered in real-time, so shoppers are able to quickly move around and build their car to their desired specifications.

INNOCEAN built the new Genesis.com website with the flexibility to move forward with changing technologies and the demands of the luxury car shopper. The new website and Automotive Real-Time 3D Configurator give car shoppers and Genesis retailers an additional platform that maximizes the customer/retailer experience.

"The car dealership of the future is all about expanding and unifying the showroom experience across physical and digital using the latest technologies. An animated, completely configurable 3D car brings the customer much closer to the feel of visiting a dealership and selecting their model—creating a luxury online experience for a luxury car brand," said Wesley ter Haar, COO and Co-Founder, MediaMonks.

Instagram Stories Automotive Video Configurator
The use of Instagram Stories is growing exponentially, but never before have car shoppers been able to use Stories to personalize and build a luxury car. Initially tied into the release of the new Genesis G70 luxury sport sedan, INNOCEAN created the first-ever Instagram Stories Automotive Video Configurator by tapping into the rapid adoption of this growing social media tool. This exciting new configurator allows car shoppers the opportunity to use one of their favorite social media apps to build their new luxury Genesis G70 just by tapping through a series of Instagram Stories pages found at @build.your.g70.

"With our customers spending more time on social media, Instagram Stories was the perfect outlet for us to design a configurator specifically for the Instagram user," adds Fabian.

Exclusively found on the Genesis Instagram Stories, the Instagram Stories Configurator lets car shoppers tap different prompts to arrive on a physically accurate digital model of a new Genesis G70 on a Seattle city street. There, they will be prompted through various Instagram Stories pages to customize their new car, selecting a variety of options for the exterior color and interior colors. Shoppers will then tap their screen and be taken to the newly updated Genesis.com to continue building their Genesis G70 in 3D.

"Through the efforts of INNOCEAN and our brand partners, the Genesis configurators have been created with the most up-to-date technologies and designed with dynamic creativity, artistry and original styling," concludes Jun.

Credits:
For the Genesis.com/Real-Time 3D Configurator:
INNOCEAN Worldwide Americas
Bob Rayburn, VP, Executive Creative Director
Kelly Kliebe, VP, Group Creative Director
Stephanie Godfrey, Group Brand Director
Katherine Karapetian, Associate Brand Director
Claire Tallerico, Brand Manager
Lupe Escobar, Senior Project Manager
Nathan Seymour, Digital Producer
Kristen Miller, Senior CGI Producer
Barb Sanson, Director, Art Production
Ashley Hadzopoulos, Executive Producer
AJ Karim, VP, Digital Production
Eric Spiegler, Senior Copywriter
Slava Morshch, Senior Art Director
Eric Hallmann, Senior Art Director
Lindsay Matheson, UX Research Lead
David Lim, UX Designer
Lawrence Matthews, Digital Studio Supervisor
Jammy Yang, Web Ops Publisher
Kim Harris, QA Analyst
Jason Lee, Director, Web Ops
Stephanie Krantz, Data Science Lead
Jon Farjo, VP, User Experience,
Damien Dalli, Director, User Experience
Mike Stone, Senior UX Designer
Tai Ferrer, Product Manager

MediaMonks
Iain Devenport, Program Manager
Edward Davies, Project Manager
Gradwell Sears, Creative Director
Jason Lentink, Technology Director

Acme Digital Content
Kevin Malling, Executive Producer
Brandon Acree, Senior Modeler
John Wang, Senior 3D Generalist
Tyson Hill, Senior 3D Artist

Digital Giant

For the Instagram Stories Configurator:
INNOCEAN Worldwide Americas
Kelly Kliebe, VP, Group Creative Director
Bob Rayburn, VP, Group Creative Director
Stephanie Godfrey, Group Brand Director
Nazir Akil, Senior Brand Manager, Social
Stephanie Tagle, Strategy Director
Kristen Miller, Senior CG Producer
Johnny Nguyen, Senior Art Director
Nicole Barlow, Copywriter
Mike Stanescu, Community Manager, Social
Lisa Puig, Media Director
Lindsay Matheson, User Experience Lead

Digital Giant

About:
Genesis Motor America
Genesis Motor America, LLC is headquartered in Fountain Valley, Calif. Genesis is a global luxury automotive brand that delivers the highest standards of performance, design and innovation. All Genesis vehicles sold in the U.S. are covered by an industry-leading warranty with enhanced roadside assistance and concierge services. In just the first half of 2018, Genesis has won highest-ranked brand in the automotive industry awards for quality and owner satisfaction from industry experts such as J.D. Power, AutoPacific, and Strategic Vision.
For more information on Genesis and its new definition of luxury, please visit http://www.genesis.com
Please visit our media site for the latest news at http://www.genesisnewsusa.com
Genesis Motor America on Twitter │ YouTube │ Facebook | Instagram

Innocean Worldwide
Founded in 2009, INNOCEAN Worldwide Americas is headquartered in Huntington Beach, California, with offices in New York, Chicago, and Dallas. With 400 employees, INNOCEAN Worldwide Americas is part of the INNOCEAN Worldwide network and currently serves as lead agency for Hyundai Motor America and Genesis Motor America, as well as partners with KIA Motors America and Hankook Tire.

MediaMonks
MediaMonks is a global creative production company that partners with clients across industries and markets to craft amazing work for leading businesses and brands. Their integrated production capabilities span the entire creative spectrum, covering anything you could possibly want from a production partner, and probably more.

From creative campaigns and content to bespoke development and design, MediaMonks works above the line and below the fold at the intersection of creativity and technology. Operating across teams, time zones, and technologies with an incredible in-house team of 800+ Monks. Their work is recognized by advertising and craft awards around the world, producing 128 Cannes Lions and 200+ FWAs to date.

Founded in 2001 and rooted in digital, you can find MediaMonks anywhere on the Web as well as in Los Angeles, New York, Mexico City, Buenos Aires, São Paulo, London, Amsterdam, Stockholm, Dubai, Singapore and Shanghai.

In July 2018, MediaMonks joined forces with S4 Capital to build out the production platform of the future. Under direction of Sir Martin Sorrell, MediaMonks is increasing its firepower on all fronts, adding new Monks, monasteries and services such as data analytics and digital media buying.

Acme Digital Content
Acme DC is a cutting-edge 3D studio comprised of talented and dedicated artists working together to create superb digital content. They are specialists in the capture and conversion of digital assets, as well as the creation of 3D photo-real custom digital content. They have created detailed automotive models for film, broadcast and print.

Digital Giant
Digital Giant is a multi-discipline imaging and production studio cofounded by friends and experienced industry professionals Dallas Carroll and Alex Pickup, working primarily out of Los Angeles and London. The Digital Giant ethos is to approach every project with freshness and adaptability, using their broad knowledge of production methods and processes to achieve great results and make things as straightforward and streamlined as is possible.

SOURCE INNOCEAN Worldwide Americas

Related Links

http://www.innoceanusa.com