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Innovative Beauty Brand Aloette Announces the Release of the New on the Line Defining Waterproof Pencil and Jetsetter Palette Beauty on the Fly


News provided by

Astral Brands

Oct 31, 2022, 07:15 ET

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Aloette, an industry leader providing clean beauty solutions that are gentle for skin and the environment, announces the release of On the Line Defining Waterproof Pencil and Jetsetter Palette Beauty on the Fly 9-Piece Eye Shadow Palette. These two innovative eye products are ultra-wearable with pigmented colors with high payoff that pair well together for dimensional makeup looks.

ATLANTA, Oct. 31, 2022 /PRNewswire-PRWeb/ -- Aloette, an industry leader providing clean beauty solutions that are gentle for skin and the environment, announces the release of On the Line Defining Waterproof Pencil and Jetsetter Palette Beauty on the Fly 9-Piece Eye Shadow Palette.

These two innovative eye products are ultra-wearable with pigmented colors with high payoff that pair well together for dimensional makeup looks. On the Line is available in three different shades, and Jetsetter Palette Beauty on the Fly includes 9 neutral matte and shimmer eyeshadow shades inspired by Aloette travel destinations.

“My new go-to eyeliner and eyeshadow palette. I love how easy both products apply, and the look is awesome,” says Aloette President, Cathy McKenna. “I have found my new beauty favorites.”

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On the Line was created to fill a space for a waterproof eyeliner pencil to pair with the beauty brands existing liquid eyeliner option. Jetsetter Palette Beauty on the Fly is Aloette's newest eyeshadow palette to date with bold and innovative colors, making both eye products an exciting launch for Aloette.

"My new go-to eyeliner and eyeshadow palette. I love how easy both products apply, and the look is awesome," says Aloette President, Cathy McKenna. "I have found my new beauty favorites."

Formulated with a blend of Carnauba Wax and Synthetic Beeswax, On the Line Pencil glides smoothly with a creamy feel and ultimate precision without tugging the surrounding eye area. The waterproof formula helps to ensure the eyeliner color will be long lasting throughout wear without having to worry about smudging when wet. On the Line Defining Waterproof Pencil is available in the following shades:

-    Black: A rich dark hue that is perfect for creating depth and drama in the eyes
-    Chocolate: A dark brown that provides a more natural-looking appearance for the eyes
-    Platinum: A grey shade that is ideal for adding a shadow to the eyes

Jetsetter Palette Beauty on the Fly features a variety of classic neutral eyeshadow hues and powerful pigmented bold accent colors for trailblazing eye makeup looks that are as daring or as muted as desired. Touch-ups are easy, thanks to the small, easy-to-carry, mirrored compact.

These two eye makeup product additions are the first extension of Aloette's beauty collection that we have seen as of late, making this an anticipated launch for the beauty and skincare brand. The waterproof pencil pairs well with the Jetsetter Palette, as well as mascara products from the Aloette makeup line. The good-for-your-skin formulas for On the Line Defining Waterproof Pencil and Jetsetter Palette Beauty on the Fly are cruelty free and free of any gluten, sodium lauryl sulfate, hydroquinone, and formaldehyde.

To find out more about Aloette beauty and skin care, including certified organic Aloeganic®, please visit us at aloette.com.

About Aloette
Aloette is North America's premier age-defying beauty brand, providing women of all ages and origins with the high-quality skincare and cosmetic products and home-based business opportunities in the health and beauty industry. Incorporating clean and cutting-edge cosmetic ingredients and technology, Aloette offers an array of high-performance makeup and skin care solution collections designed to help deliver real results. Aloette Cosmetics is an Astral Brands company. For more information, visit http://www.aloette.com.

Media Contact

Kaitlyn Cook, Astral Brands, 678-303-3088, [email protected]

SOURCE Astral Brands

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