Innovative Business Model Places Lucid Realty As A Top Chicago Area REALTOR® Team For 10th Year

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Lucid Realty has been honored as a Silver Level top Chicago area REALTOR® team for the 10th consecutive year based upon both dollar volume and units sold.

Chicago's Full Service, Discount Real Estate Broker

Chicago's Full Service, Discount Real Estate Broker

Our innovative discounted commission, buyer commission rebate, and hourly fee models keep our clients returning and referring their friends.

On April 30 Lucid Realty was honored for the tenth consecutive year by The Chicago Association of REALTORS® for ranking among the top Chicago area real estate teams in 2019. With $45 Million and 90 transaction sides in closings, Lucid Realty was recognized at the Silver Level based upon the most recent sales data.

Chicago REALTOR® Magazine states that the 2019 Sales Awards honor “the hard work and industry cooperation that has helped build successful businesses…in addition to the collective efforts of our members to bring the highest level of professionalism, ethics, commitment and service to buyers and sellers in Chicagoland."

Gary Lucido, President of Lucid Realty, shared his perspective on how Lucid Realty’s growth has benefited from the new business models disrupting the real estate industry: “Savvy entrepreneurs and consumers have increasingly recognized that the traditional real estate brokerage is an anachronism that deserves to be turned on its head. Home buyers and sellers, seeking superior alternatives, now realize that you can simultaneously get better service while saving substantial money. Our innovative discounted commission, buyer commission rebate, and hourly fee models keep our clients returning and referring their friends. The days are numbered for traditional real estate agents that overcharge for their services and often provide poor service. It’s time they realize that today’s home buyers and sellers have more alternatives than ever.”

Lucid Realty has taken advantage of its flexibility as an independent brokerage to deploy a unique real estate team structure. All the brokerage’s real estate agents work together as a single team instead of competing against each other. The team includes highly experienced agents fluent in Mandarin, Cantonese, Spanish, and Bengali, who cover much of Chicago in addition to its northern and western suburbs. Together they save both home buyers and sellers hundreds of thousands of dollars in commissions each year.

Gary offers his perennial advice to home buyers and sellers regarding the top producer rankings. High sales volume often correlates with poor service levels as real estate agents get stretched too thin. Home buyers and sellers need to focus on exactly what agents do for their clients, how they are organized to provide those services, and what the cost of those services are. Slick sales pitches that promise vague benefits should be carefully scrutinized with skepticism. Online ratings found on sites like Yelp, Angie's List, Google, Trulia, and Zillow can be extremely helpful in sorting through the noise. And, once hired, a real estate agent should be held accountable for delivering what they promised.

Midwest Real Estate Data, which operates the multiple listing service in the Chicago metro area, provides the data for the 2019 C.A.R. sales rankings.

About Lucid Realty, Inc.

Lucid Realty, Inc. was founded in 2007 as the Chicago area’s full service, discount, real estate brokerage which distinguishes itself from traditional brokerages by providing a better value to the consumer. Despite discounting their commissions for sellers and providing commission rebates to buyers they are able to deliver a comprehensive suite of real estate services while their professionalism and high standards of customer service consistently earn them outstanding customer reviews.

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Gary Lucido

Sari Levy
since: 03/2009
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