Innovative Storytelling Key to Success for Website Relaunch

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Aaron Packard of Redshift Web recently completed a website relaunch project for nonprofit organization Bright Light Volunteers. The results were nothing short of extraordinary. The organization had struggled with an out of date website that wasn't on a CMS platform that would allow their team to make small changes and updates themselves- an important design component when your organization isn't large enough to house its own IT department. Valuable staff time was being wasted with data entry tasks that could be automated and the old site no longer accurately conveyed the mission and achievements of the organization. A new website design focusing on visually telling the story of the organization from the point of view of the program participants it serves launched today.

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The home page of the site features a photo of a TN student participant on a recent program in Peru.

They have these AMAZING third party reviews from student participants and educators. I thought to myself, well, there we've got all the stories we need!

Nonprofit leader in global service learning programs, Bright Light Volunteers, announces the launch of its renovated website. The new, streamlined site- designed by Redshift Web – features improved functionality and navigation, allowing clients to view all of program options, enrollment procedures, and requirements while also focusing on telling the story of the organization from the point of view of the program participants it serves.

Aaron Packard, Principal at Redshift Web, was collecting data and doing research for the website renovation and advocated for embedding a widget from a third party nonprofit review site streaming live from the new website. “They (BLV) have these AMAZING third party reviews from student participants and educators posted on Great Nonprofits and I thought to myself, well, there we got all the stories we need!”

Other important changes/updates revealed via the website relaunch:

  • Program funding requirements have been standardized and displayed. Bright Light Volunteers will continue to customize programs if requested in order to best serve their students and clients.
  • Beautiful photo carousels located at the top of each program specific page display candid images taken by the participants while on the program.
  • A page dedicated to explaining BLV's commitment to offering funding to Title 1 Schools and other underserved populations.
  • CMS- allowing the BLV team to make changes real time, such as uploading the latest program photos.
  • Embedded and streaming updates from Instagram

Catherine Greenberg, Founder & Co-Executive Director of BLV is thrilled with the renovated site, “I believe this new website design helps position us to be able to communicate our mission more clearly and is a far better user interface to use to connect us with student populations that we serve. Aaron is our 'Prince Charming' of website design! I am just so proud of everything that our team has accomplished during the last seven years. We have achieved some amazing and impactful projects and the importance of incorporating storytelling into the design of the site was essential to our continued success."

About Bright Light Volunteers

Bright Light Volunteers is a 501(c)(3), non-profit organization, designed to empower program participants and community partners through education and service. Specifically, our programs adhere to global service-learning best practices, which combine community service with both experiential learning in the field and online coursework through our university partner. Our vision is to make the world a brighter place by creating a more peaceful, just, interconnected world where global challenges and opportunities are met by educated, compassionate, global citizens and leaders.

About Redshift Web
Aaron Packard, a senior digital marketing and web development project manager at Redshift Web was responsible for leading the Bright Light Volunteers project and he had the following to say, “Our goal was to create a website that empowered the Bright Light Volunteers executive team to deliver their programs more efficiently and proactively engage their audience; after completing the initial redesign for the Student Programs, we’re confident that we’ve succeeded thus far. We’re currently working with them on the next stages, including developing their new Corporate Programs website and building more custom digital tools to improve their information management and daily workflow. It has been a pleasure working with the Bright Light Volunteers team on this project and their positive demeanor and excellent communication through development have helped immensely.”

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Heather Hayes
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