Inside Real Estate Launches Home Ownership Software Division

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Inside Real Estate Promotes Key Executives and Adds Leadership to Focus on Home Ownership Software Platform

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"Our aim is to empower brokers and their agents with a software platform that allows them to become the trusted advisor for their clients for life."

Inside Real Estate, one of the fastest growing independently-owned real estate software companies and a trusted technology partner to over 250,000 top agents, teams and brokerages, announced today the creation of the Home Ownership Division. This division is dedicated to empowering residential real estate brokerages and their agents to become the primary homeowner advisor across all stages of their customer’s home buying, selling and owning journey. This division is focused on creating solutions not only for the home sale or purchase, but for all the primary services consumers require across the homeownership lifecycle from managing their current home, searching for a new home, buying and selling a home, as well as moving between homes.

Brokers and their Agents who already leverage Inside Real Estate’s flagship platform, kvCORE, will also be able to deliver to their clients a branded, consumer-facing, mobile-first software platform that provides a single unified and intuitive experience across home search; transaction services, including mortgage, title & escrow; homeowners insurance; moving related services and home management. The platform will seamlessly integrate vendors involved in the home transaction and ownership lifecycle and provide consumer choice as well as flexibility for brokers to feature their affiliated service relationships. The Homeownership Platform will tightly integrate with Inside Real Estate’s existing products and ultimately offer a seamless integration for customers that wish to add the Homeownership solution to kvCORE.

Consumers trust their agents, but become confused and frustrated with the current home buying and selling experience because of the number of vendors involved, a lack of clarity around choices to be made, and a lack of structure for managing deadlines and communications. Inside Real Estate’s Home Ownership solution delivers a platform to connect consumers and their advisors, help them understand and make smart choices about their home or transaction, and create an interface that streamlines the process to make it transparent and easy. ‘Our aim is to empower brokers and their agents with a software platform that allows them to become the trusted advisor for their clients for life,’ said Ned Stringham, CEO of Inside Real Estate. ‘By combining a digital platform with a local, trusted Agent, the consumer gets the ease, transparency and trust they are looking for.’

This new Home Ownership division is backed by a multi-million dollar investment which was initiated in 2020. A dedicated Inside Real Estate team has been working on this project throughout the past year and will launch the platform beta with a number of partner real estate brokerages in mid 2021. Stringham will remain CEO of Inside Real Estate and will also oversee the development of the Home Ownership Division. Scott Petronis, an experienced Real Estate tech leader, recently joined as CTO and Imran Kasam as Engineering Director of this new division. “I joined Inside Real Estate to be part of this exciting initiative which I believe is critical to sustaining the competitiveness of the residential REALTOR® business,’ said Scott Petronis. A team of additional resources is already well into the product development effort.

Inside Real Estate’s current business will continue to drive robust growth with it’s kvCORE Platform and other products operating as the CORE Division. Joe Skousen becomes the CEO of that division, and Nick Macey its President. ‘From our founding, Inside Real Estate has been dedicated to continually innovating for our customers,’ said Skousen, ‘This move ensures we will continue to expand and enhance our kvCORE platform, while also building for the long-term future success of our customers.’ Macey added, ‘By creating a separate operating division within IRE, we ensure the Home Ownership effort has the independence and dedicated resources necessary for success, while maintaining the strong commitment and momentum behind our core business.’

About Inside Real Estate:
Inside Real Estate is a fast growing, independently-owned real estate software firm that serves as a trusted technology partner to over 250,000 top brokerages, agents and teams. Their flagship product, kvCORE Platform, is the most modern and comprehensive solution in the industry known for delivering profitable growth at every level of a brokerage organization. Built on a modern, scalable and flexible architecture, kvCORE enables every brokerage to create their own unique technology ecosystem through custom branding, robust integrations and high-quality add-on solutions. With an accomplished leadership team and over 225 employees, Inside Real Estate brings the resources, scale and vision to deliver ongoing innovation and success to their growing customer base. Visit to learn more.

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Joan Dailey
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