Insticator Launches Ad-Supported, Human-Moderated Commenting System with Squawk-It Acquisition

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Insticator launches free, human-moderated commenting system, powered by their acquisition of Squawk-It.

With the help of a 24/7 human moderation team, Insticator Commenting aims to foster a safe, welcoming community amongst a site's commenters by weeding out trolls, abusive users, and bots that can negatively impact engagement.

Insticator today announced that it has acquired Squawk-It, an international engagement company with a focus on revolutionary user commenting technology. Insticator will acquire its commenting product and its team, which is based out of Kyiv, Ukraine. With this acquisition, Squawk-It's commenting platform will be rebranded as Insticator Commenting and added to Insticator's evolving product set.

With the help of a 24/7 human moderation team, Insticator Commenting aims to foster a safe, welcoming community amongst a site's commenters by weeding out trolls, abusive users, and bots that can negatively impact engagement. Additionally, commenters can interact with each other through upvotes, downvotes, easy-to-follow threaded replies, and rich media elements such as .gifs and emojis. For publishers, the Insticator Commenting embed will provide valuable ad real estate that can draw in best-in-class revenue.

Insticator is excited to add Commenting to its suite of engagement-boosting products, which includes its interactive and highly-customizable trivia and poll unit, and its Stories feature, which allows publishers to highlight their own content within a monetized unit.

"The Squawk-It team has done a brilliant job building the base of a great product that we're adding many enhancements to, and we're happy to have the Squawk-It team join the Insticator family," said Zack Dugow, Founder and CEO of Insticator. "Commenting has been a vertical that we've been very close to for several years. This acquisition is a huge opportunity for us to continue to drive community, analytics, monetization, and insights for publishers."

"Zack and the Insticator team have built something wonderful, and we're excited to have their expertise and brand power behind our technology," said Squawk-It Chairman Constantine Goltsev.

Currently in its eighth year of operation, Insticator has cornered the content engagement and monetization market with its growing suite of engagement-boosting products. In November of 2019, Insticator ranked No. 174 on Deloitte's Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences, and energy tech companies in North America. Insticator grew 643% within three years, backed by an innovative global team with members across three continents.

About Insticator
Insticator is a global leader in increasing engagement and ad revenue for publishers through interactive, unique content while enhancing viewability, data collection, and purchase intent for brands. Over 350 million online readers are reached monthly across Insticator's vast network of elite publishing partners that includes WebMD, Time Inc. UK, RealClear Media Group, and more. To learn more, visit http://www.insticator.com/

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Monique Melendez
Insticator Inc
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