Insticator Looks to Grow with New Engagement Products and New CRO Shay Brog

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With new commenting product and CRO Shay Brog, Insticator seeks to build upon 643% growth.

“We're thrilled to have Shay on board to help Insticator move into our next level of growth with our new products and our commenting acquisition as we tie together a go-to-market strategy and our revenue growth as a business,” CEO and Founder Zack Dugow said.

Off the heels of its acquisition of Squawk-It and launch of Insticator Commenting, Insticator announced Shay Brog has joined the team as the company’s first Chief Revenue Officer (CRO).

Currently in its eighth year of operation, Insticator provides content and revenue solutions to publishers with its growing suite of engagement-boosting products, which now includes Insticator Commenting. Last November, Insticator ranked No. 174 on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences, and energy tech companies in North America. Insticator has grown 643% within a three-year period, backed by an innovative team with offices across the globe, and now seeks to expand this growth under the guidance of CRO Brog.

As a seasoned leader in the digital space, Brog comes to Insticator with over a decade of digital experience. Brog joins Insticator from Eyeview, where he served as VP of Media Partnerships. During his time at Eyeview, he contracted with some of the largest SSPs in the market growing Eyeview’s media reach by 40%. Before Eyeview, Brog previously held senior positions at AOL and GumGum.

“I'm excited about joining this high-growth company, and I'm here to help Insticator continue on its upward trajectory,” said Brog.

“We're thrilled to have Shay on board to help Insticator move into our next level of growth with our new products and our commenting acquisition as we tie together a go-to-market strategy and our revenue growth as a business,” CEO and Founder Zack Dugow said. “We want to build a clear, concise message for the marketplace, all towards our vision of being the global leader in engagement and monetization for publishers.”

To learn more about Insticator, visit http://www.insticator.com/.

About Insticator
Insticator is a global leader in increasing engagement and ad revenue for publishers through interactive, unique content while enhancing viewability, data collection, and purchase intent for brands. Over 350 million online readers are reached monthly across Insticator's vast network of elite publishing partners that includes WebMD, Time Inc. UK, RealClear Media Group, and more.

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Monique Melendez
Insticator Inc
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