“ Using the score as a centerpiece for campaign targeting has demonstrated incredible results - driving an incremental 24% transaction lift and a 15% increase in ROI over traditional targeting methods."
OAKBROOK TERRACE, Ill. (PRWEB) January 29, 2020
The Customer Love Score® was first released in March 2019 as a tool to help companies measure loyalty and the emotional connection customers have with their brand. The first release of the product focused on providing brand-level and social media metrics, relative to the competition, to uncover insights that drive strategic decision making.
Launched in January 2020, one of the new key features in Customer Love Score® Version 2.0, is the ability to provide scores at the individual customer level. The product uses Artificial Intelligence and machine learning to analyze and evaluate more than 80 different metrics, determining the emotional connection each individual customer has with a brand. Individual-level scores provide valuable insights and metrics into every customer a brand has on file, including Customer Love Score®, customer lifetime value, share of wallet, future spend, next visit, retention probability, and more.
Individual scores also give brands the ability to create advanced targeting and personalization strategies that drive measurable results. Combining individual-level scores, brand level metrics, competitive metrics, social media monitoring and social listening, the newest release of the Customer Love Score® is unlike any other product on the market. It’s a powerful platform for today’s brand and loyalty marketers.
“We’re using the score as the centerpiece for optimizing loyalty programs and driving personalization strategies for our clients. It’s been a game-changer. Using it for campaign targeting has demonstrated incredible results - driving an incremental 24% transaction lift and a 15% increase in ROI over traditional targeting methods,” said Chris Duncan, President, Inte Q. “The new version of the score includes a wide range of new metrics on every customer, making it an even more effective tool for our clients.”
To find out more about the Customer Love Score®, visit inteqinsights.com/CustomerLove
About Inte Q
Inte Q is an insights agency that develops data-driven strategies to help brands create Customer Love® – turning casual shoppers into brand loyalists. With a deep understanding of customer engagement, the company builds effective customer engagement strategies, campaigns, and experiences for its clients.