Integrate Poised to Expand its Capabilities to Centralize Lead Management for All Leads
BOULDER, Colo., Jan. 13, 2025 /PRNewswire-PRWeb/ -- Integrate, a leading B2B marketing lead management platform, today announced the appointment of Mehul Nagrani as CEO. This leadership change marks a new chapter for Integrate as the company embarks on a transformative phase of growth, innovation, and market expansion. As it evolves, Integrate aims to solidify its position as the go-to centralized lead management platform, seamlessly managing leads generated via all demand channels.
"The next phase for Integrate is about leveraging our strengths and unlocking the potential of a rapidly changing marketing landscape toward centralized lead management," said Mehul. "Despite 14,000 MarTech SaaS platforms, B2B marketing continues to be extremely inefficient. 100 years later, John Wanamaker's quote still rings true with half of all marketing dollars often still wasted. Integrate's unified approach to lead management cuts through the waste and delivers the highest ROI in the industry. I'm excited to be part of the next chapter of growth at Integrate."
Mehul brings a wealth of experience in scaling businesses from mid-size to enterprise-level success, delivering go-to-market results, driving product strategy, and developing high performance teams. Most recently, he served as Managing Director and Head of America for InMoment. Mehul has also held leadership roles as founder and CEO of Fokal AI, EVP and General Manager, Digital at Univision Communications, along with consulting and engineering roles at McKinsey, Micron Technologies, Intel, and TCS Nortel. His expertise in SaaS software, digital media, advertising marketplaces, and artificial intelligence aligns with Integrate's vision of a diversified approach to lead management and data governance.
To better accommodate the changing needs of marketers, Integrate now is able to govern an equal volume of leads from various channels, including list uploads, social media and events, in addition to its continued dominance in content syndication. This shift marks a key milestone for Integrate, long recognized as the premier provider of lead management for content syndication. By broadening its scope, Integrate is seizing a vastly larger market opportunity, paving the way for significant scale and impact.
About Integrate
Integrate is the leading SaaS platform for enterprise lead management, providing B2B marketers with tools to manage, govern, and optimize lead data across all channels. With a focus on ensuring data is actionable and compliant, Integrate helps companies streamline operations, accelerate revenue growth, and eliminate bad data. To learn more, please visit www.integrate.com.
Media Contact
Erica Perng, Integrate, 1 623-289-6990, [email protected], www.integrate.com
SOURCE Integrate
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