Intelligent Customer Feedback for Retailers via New GK Software and TruRating Partnership

Share Article

The new solution will demo for the first time at NRF 2019

News Image
The simplicity of the solution means that an average of 88 percent of customers are happy to respond – an unheard-of response rate in the world of customer surveys and CX platforms.

TruRating, customer experience experts specializing in retail and hospitality insights, and GK Software USA, a leading provider of software solutions to the retail, grocery and hospitality industries, announced today that they will be working together to bring even more value to GK Software customers.

TruRating’s original point-of-payment customer feedback software will integrate with GK’s platform to provide retailers the ability to ask each customer one question at checkout. Rotated with every transaction, the questions cover a range of elements relating to the in-store experience. The simplicity of the solution means that an average of 88 percent of customers are happy to respond – an unheard-of response rate in the world of customer surveys and CX platforms. In addition, the integration will soon deliver a new, AI-driven opportunity to retailers – the ability to trigger different, specific questions based on customer actions, such as the brands or types of products purchased or use of a loyalty card.

“The possibilities of Dynamic Questions are vast, and we’re delighted to be showcasing it with GK Software at NRF,” said Georgina Nelson, TruRating CEO. “Their leadership and experience in the field of retail software, AI and in-store solutions is renowned, which makes them an ideal partner for us to bring retailers access to never-before possible customer experience insights.”

TruRating was launched by Nelson in 2014 to help merchants better understand the ‘silent majority’ of customers who don’t leave feedback.

“It’s more important than ever to understand what your customers want, particularly in the retail, grocery and hospitality industries,” said Todd Barstow, Vice President of Sales for GK Software. “We strive to deliver our clients the latest in cutting-edge solutions, and our partnership with TruRating means we can provide a further advantage – the ability to better engage with and understand their customers.”

Visit the GK Software booth (number 3267) at NRF to see TruRating’s Dynamic Questions demo in action.

To learn more about how TruRating can help your business, visit

About TruRating:
TruRating is a company specializing in customer experience insights, with a particular focus on retail and hospitality industries. Utilizing original point-of-payment technology, TruRating operates on the simple principle of only ever asking one question per customer, which means the vast majority are happy to respond. As the feedback is collected at point of payment, in-store or online, every response comes from a guaranteed customer and is linked to transaction data. With industry-leading response rates at an average of 88 percent, TruRating’s unique technology platform gives businesses the real-time data they need to make better decisions. Founded in the UK by CEO Georgina Nelson in 2014, TruRating has since expanded operations to Australia, Canada and the United States, and is live in two additional countries, Ireland and New Zealand. Learn more about the ratings revolution at

About GK Software USA:
GK Software USA is a division of GK Software SE, one of the world’s leading developers and providers of omni-channel software for the retail, grocery and hospitality industries. GK Software breaks down the barriers to unified commerce through a single, global software platform that includes its OmniPOS solution for point of sale, mobile POS, mobile customer engagement, TransAction+ payments and a full range of store/back-office solutions – which is why 10 of the Top 50 retailers worldwide rely on GK Software. The company serves hundreds of customers in North America, representing more than 40,000 locations, both directly and with its partners. GK Software is headquartered in Germany, with U.S. headquarters in Raleigh, North Carolina. For more information, visit

Share article on social media or email:

View article via:

Pdf Print

Contact Author

John Everette
Walker Sands
Email >