The unique role décor plays in the sales and marketing of real estate is something the furniture industry has not fully embraced," said Cheryl Eisen, Founder and President of Interior Marketing Group.
FORT LAUDERDALE, Fla. (PRWEB) December 04, 2018
International Contemporary Furniture Fair (ICFF) South Florida
December 4-6, 2018
Fort Lauderdale Convention Center
ICFF South Florida showcases the world’s leading designers and manufacturers of what’s best and what’s next in luxury interiors. After a well-attended panel at ICFF New York, the organization tapped Cheryl Eisen, celebrity interior designer and President of luxury design and marketing firm, Interior Marketing Group (IMG) to discuss the important role décor plays in the real estate market during a coveted “ICFF Talks” session.
Joined by top Douglas Elliman executives in the Miami area, Dina Goldentayer and Eloy Carmenate and luxury real estate specialist, Daniel Daggers of Knight Frank, Eisen and panel will share anecdotes on the impact of design in the real estate industry. The panel of experts will also offer actionable tips for furniture creators looking to tap into the real estate market as a new revenue stream.
“The unique role décor plays in the sales and marketing of real estate is something the furniture industry has not fully embraced,” said Cheryl Eisen, Founder and President of Interior Marketing Group. “I’m excited to bring IMG’s unique aesthetic to South Florida and share ideas with the community,” she continued.
IMG recently expanded its service area to the South Florida area with both interior design and staging projects in Miami and Palm Beach. Residential projects for sale include a $48M penthouse at 100 South Pointe Drive and a new development model unit at 300 Collins Avenue listed by panelists Carmenate and Goldentayer, respectively.
Eisen’s panel, titled “Looks Matter! The important role of décor in real estate” is slated for Wednesday, December 5th at 1:30pm. For more information about Eisen’s panel and ICFF South Florida, head to http://www.icffsouthflorida.com.
About Interior Marketing Group
Founded in 2007 by entrepreneur Cheryl Eisen, Interior Marketing Group is the largest full-service interior design and marketing firm in the United States. Combining their unique design aesthetic with a strategic marketing/PR package, the firm goes beyond standard industry offerings to deliver market-defying results. IMG services Miami, New York City, Los Angeles, the Hamptons, and Connecticut. IMG is a woman-owned, women-run organization.
ICFF® is the global design platform for North America presenting what’s best and what’s next in furniture, seating, carpet and flooring, lighting, outdoor furniture, materials, wall coverings, accessories, textiles, kitchen and bath and fabricators, attracting nearly 900 exhibitors and more than 36,000 attendees from around the world.