International Architectural Graphic Design Firm Square Peg Design Announces Rebrand To SQPEG
International Architectural Graphic Design Firm Introduces Abbreviated Name, Refreshed Logo and New Website, Reinforcing the Company's Investment in Creative Excellence
DALLAS, March 7, 2019 /PRNewswire-PRWeb/ -- Square Peg Design (SQPEG), an international award-winning, architectural graphic design firm with offices in Oakland, Dallas, Dubai and Singapore, is pleased to announce its rebrand and the launch of a new web site, http://www.sqpeg.com. The new brand identity will be used in all external communications and reinforces the firm's commitment to creative innovation and category leadership, while reaffirming the firm's commitment to connecting people with the built environment.
For more than 20 years, SQPEG has worked in partnership with its clients to create exceptional experiences in a vast array of environments around the world. SQPEG sees every project as an opportunity to celebrate its uniqueness and create a sense of place. From branding and wayfinding to signage and placemaking, SQPEG designs the visual layer that enhances the human experience in the spaces their clients create. SQPEG's work clarifies, guides, entices and excites, always with an eye toward creating a lasting sense of purpose and belonging.
"After more than two decades, we see this as a natural evolution of our brand to better represent the company we have become today, especially as our services and geographical reach have expanded," said Principal and Co-founder Mike Moore. "We are proud to have some of the most creative and experienced designers in the world – around the world – bringing the highest level of detail and desire for perfection to all of our projects. Our brand refresh will further enable us to stand out, not only within the evolving experiential graphic design field, but with the design and development community around the globe."
As part of the rebrand, visitors to the new SQPEG website will enjoy an easily navigable experience, portfolio and service examples, along with an improved social media presence. Combined with the new identity, it all delivers a crisp, new aesthetic reinforcing SQPEG's emphasis on exceptional design services informed by strategy, defined by creativity and focused on enriching individual journeys as reflected in the company's new tagline, "Connecting People with the Built Environment."
SQPEG's services include a broad array of design activities such as: architectural graphics, wayfinding, signage, branding and identity, themed environments, marketing communications, interpretive graphics, donor recognition, master sign programs, workplace graphics, exhibits and public art. With every project, SQPEG hones its ability to connect people to the places where they live, work and shop. SQPEG's unique blend of strategy, design and implementation services allows the firm to seamlessly identify and solve client needs around the world.
ABOUT SQUARE PEG DESIGN
Square Peg Design (SQPEG) is an international award-winning, architectural graphic design firm with offices in Oakland, Dallas, Dubai and Singapore. For more than 20 years, SQPEG has worked in partnership with its clients to create exceptional experiences in a vast array of environments around the world. SQPEG sees every project as an opportunity to celebrate its uniqueness and create a sense of place. From branding and wayfinding to signage and placemaking, SQPEG designs the visual layer that enhances the human experience in the spaces their clients create. SQPEG's work clarifies, guides, entices and excites, always with an eye toward creating a lasting sense of purpose and belonging. For additional information, please visit http://www.sqpeg.com or call 510.596.8810.
SOURCE SQPEG
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