Internet Marketing Agency, fishbat, Shares How to Create Effective Social Media Reports

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Internet Marketing Agency, fishbat, Shares How to Create Effective Social Media Reports

In an effort to help businesses quantify the effectiveness of a multi-faceted marketing strategy, internet marketing agency fishbat provides input on how to create effective social media reports.

When companies look for avenues to increase their customer base and sell more product or services, one of the first solutions they look to is advertising. However, it can sometimes be difficult to quantify how effective a marketing campaign is for the business as a whole.

The value of a social media presence can be challenging to describe to leadership that is not heavily involved in marketing, and effective social media reports help reinforce the importance of maintaining a presence across these growing networks.

By following a few simple guidelines, it should be easy to effectively tie aspects of business growth to social media outreach.

Consider the Audience. The main goal of a social media report is to provide data on how this arm of a company's advertising efforts is performing. When working with a client that isn't clued in on the inner workings of marketing, it's important to keep the report simple and focus on the big picture. A basic description of how exactly the advertisements contributed to business growth is easier to digest than getting into the specifics like Click-Through-Rate (CTR) and Cost-Per-Click (CPC). On the other hand, if the social media report is intended for a marketing superior it should be filled with more specific metrics. Knowing your audience and tailoring a presentation accordingly is a major part of creating effective social media reports.

Choose the Right Time Frame. Growth in a business is not always linear, and it may be difficult to demonstrate a steady climb from social media management. Oftentimes marketers will be asked to report on a specific time frame or quarter which leaves their hands tied. But in situations where growth is not predictable it's helpful to take a close look at a wider period of time. Conversely, make sure not to create a social media report with data skewed in a positive direction either. A truly honest write-up that gives leadership an accurate picture of overall effectiveness is more valuable than focusing on a burst or lull in increased revenue.

Include the Right Metrics. An effective marketing campaign is not always tied directly to sales, and reporting metrics like CTR and CPC don't always give the full picture of how social media advertising is performing. Oftentimes increased brand lift, social media sentiment and mentions, and overall user engagement can be valuable in and of themselves. If it's difficult to tie advertisements to money earned, creating a social media report that explains results that aren't immediately tangible is also a viable option.

Benchmark Success and Create Goals. No matter how effective a company's social media outreach may be, there is always room for improvement. By taking a look at metrics and setting realistic and attainable goals, leadership and marketing teams alike have an idea of how social media strategies will play out over the months or years to come.


Online marketing firm, fishbat, is a full-service operation that takes a holistic business approach to their clients' digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs - all custom calibrated for both B2B and B2C businesses.

Media Contact: Scott Darrohn, fishbat Media, 855-347-4228,

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