NEW YORK, July 5, 2018 /PRNewswire-iReach/
As part of their commitment to helping companies establish themselves as industry leaders, fishbat, a comprehensive internet marketing firm, shares 3 ways chatbots can improve customer service.
The first method that many business owners think of when trying to grow their customer base is advertising, and while that is an important part of any marketing strategy, it is only one part of what should be a multi-faceted approach. Driving customers to a website through effective advertisement and search engine optimization is half of the equation, but keeping visitors engaged and securing sales is another major obstacle.
Employing chatbots on a website can go a long way toward providing value and assistance to a customer with minimal investment, and the results in terms of revenue and reputation are certainly worthy of note.
General Customer Service. Many companies focus solely on driving as much traffic as possible to their sites without taking into account the importance of keeping current and prospective customers happy. The younger generation of consumers puts an emphasis on the effectiveness of online communication, and providing an online chat as a method of obtaining service provides a valuable method of communication for those who don't want to make a phone call. Many customer inquiries are easy to resolve and employing an intelligent chatbot can save a company both time and money.
Consumer Analysis. The most obvious application of a chatbot is in its ability to engage with a company's customers, but many of these services are equipped with impressive abilities for consumer analysis as well. By monitoring traffic and customer engagement, these chatbots can provide business owners with valuable insight regarding what products are popular and which are not, as well as some key information on website design. By taking this information and building a product lineup that is more focused on the consumer, companies can provide better customer service and increase sales simultaneously.
Personalized Recommendations. By collecting customer information from interactions within the site, Chatbots can provide targeted ads that are specific to each individual browsing products or services. Not every customer is aware of what they're looking for when they visit a site and using an intelligent chatbot in order to assess their needs and make product recommendations leads to more engaged customers and higher sales overall.
fishbat internet marketing company is a comprehensive firm that takes a holistic business approach to their clients' digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs - all custom calibrated for both B2B and B2C businesses.
Media Contact: Scott Darrohn, fishbat, 855-347-4228, firstname.lastname@example.org
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