InTouchMD Launches Pulse Insights, Offering Clients Key Learnings to Better Understand Their HCP’S

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Pulse Insights enables pharmaceutical companies to better understand their data across their marketing efforts and reveal rich insights to make smarter decisions, create better physician experiences and amplify innovation.

Pulse Insights by InTouchMD

“By offering our Pulse subscribers access to Pulse Insights, it’s further cementing our commitment in supercharging our clients to see and understand physician data.” - Ryan Alovis, Chief Executive Officer of InTouchMD

InTouchMD, the leader in physician and patient engagement solutions, today announced the launch of Pulse Insights, a robust analytics solution that provides its Pulse subscribers with meaningful insights surrounding their brands physician engagement.

Pharma marketers are facing a rapidly changing industry landscape, as physicians are becoming increasingly challenging to reach. As of May 2017, 100% of U.S. pharma marketers use email marketing, coupled with the fact that according to the American Medical Group Association, physician turnover is at its highest rate since the organization began tracking the data in 2005.

The high usage of email marketing and fluid HCP job market are just two of the catalysts for the need to empower and enlighten pharmaceutical brands.

“InTouchMD’s Pulse platform has long been the cloud-based industry leader for pharmaceutical brands looking to reach, engage and understand their HCP’s,” said Ryan Alovis, CEO of InTouchMD. “By offering our Pulse subscribers access to Pulse Insights, it’s further cementing our commitment in supercharging our clients to see and understand physician data.”

Data is the foundation of every digital transformation, and Pulse Insights will be able to enable pharmaceutical companies to tap into data across their marketing efforts and surface deeper insights to make smarter decisions, drive intelligent, connected physician experiences and accelerate innovation.

This has been a banner year for InTouchMD as it ts Pulse platform was recently voted by PM360 as “The Most Innovative Product in Healthcare".

Additionally, InTouchMD which will soon be re-branding to Pulse Health, will be sponsoring the upcoming Digital Pharma East. Digital Pharma is taking place September 17th to September 20th at the Pennsylvania Convention Center in Philadelphia, PA.

For more information on InTouchMD and Pulse, visit http://www.intouchmd.com + http://www.explorepulse.com

ABOUT INTOUCHMD

InTouchMD is the industry leader in cloud-based engagement software and services for the life science industry. They develop powerful technologies and solutions for the full range of life science companies - from clinical to commercial. At the core of InTouchMD is Pulse Marketing, an all-in-one cloud-based HCP and patient engagement platform. Pulse helps the life science industry more effectively reach their target. Pulse is multi-purpose: centralized database, predictive modeling, marketing automation, lead scoring, sophisticated segmentation, tactical execution, CRM, advanced analytics via Pulse Insights, and real-time reporting/tracking of all engagement. In addition to Pulse, InTouchMD provides life science partners with the highest quality HCP and patient data via Pulse Data Access. For more information on Pulse, click here.

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Kathryn Barry
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