Introducing OffCourt: Athletic Men's Personal Care Brand Launches with Disruptive Body Spray
OffCourt launches Performance Body Spray, the first aluminum-free deodorant spray with premium fragrances, clean ingredients and lasting odor protection technology.
NEW YORK, April 12, 2021 /PRNewswire-PRWeb/ -- OffCourt is challenging the status quo. The new high-performance men's personal care brand is dedicated to creating functional products with prestige quality at an affordable price. The premium formulas target sweat with clean yet effective ingredients.
"We felt the grooming market had a huge gap," says husband-and-wife co-founders, Jonathan Lawrence and Bani Bahari. "OffCourt fills the need for affordable functional products, without compromise. That means products designed for athletic lifestyles, with elevated fragrances and clean, performance-driven ingredients."
Launching with Performance Body Spray, OffCourt upgrades the body spray experience with the first aluminum-free spray deodorant that doubles as a cologne. Developed for active lifestyles, the highly effective formula and fresh scents offer lasting odor protection pre- or post-workout, and everything in between.
Clean, deodorizing ingredients tackle odor, while the premium fragrances give the men's body spray category the disruption it needs. Available in three signature scents, the brand invested in custom fragrances with top fragrance houses to elevate the experience.
"Our Performance Body Spray perfectly embodies OffCourt's product philosophy: multi-functional, technical and differentiated. We have several products in development and each follows this philosophy," Lawrence and Bahari add.
A complete line-up of personal care products, all differentiated for active lifestyles, will follow.
THE SIGNATURE SCENTS:
Fresh Citron + Driftwood | A burst of citrus that you can't quite pinpoint, airy driftwood, and touch of minerality. Light, clean, and fresh.
Fig leaves + White Musk | Fresh fig leaves and vetiver bring a vibrant, green burst of energy. White musk rounds it out with all-day clean. Green, crisp, and lively.
Coconut Water + Sandalwood | A twist of black pepper and cedar, thirst-quenching coconut water, and a steady stream of sandalwood throughout the day. Inviting, deep, and long-lasting.
ABOUT OFFCOURT
OffCourt is a high-performance men's personal care brand with products designed for active lifestyles. The premium, multi-functional products target sweat with clean yet effective ingredients.
Eliminating the compromise between effective and accessible, OffCourt creates products that are affordable and functional with prestige quality.
Media Contact
Roxanne Ierino Ricketts, OffCourt, +1 (929) 445-4575, [email protected]
SOURCE OffCourt
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