Introducing SOSHE Beauty's G.L.A.M. Refillable Mascara
SOSHE Beauty is making its mark in the beauty industry by bridging the gap between beauty and sustainability with their G.L.A.M. Refillable Mascara. This clean, cruelty-free, vegan, sustainable mascara formula lengthens, separates, and curls your lashes to perfection, ensuring a bold and empowering look! SOSHE Beauty was specifically designed to follow the FDA-recommended replacement schedule to keep your eyes healthy and hygienic all while reducing your single-use plastic waste per refill with their optional subscription program. With SOSHE Beauty you can live a little greener, a little cleaner, and look beautiful while doing it!
LOS ANGELES, Sept. 13, 2021 /PRNewswire-PRWeb/ -- The moment we have all been waiting for has arrived! After years of research and planning, SOSHE Beauty is releasing one of the first-ever sustainable, clean, refillable mascaras: G.L.A.M. Mascara. Founded on the USC campus by a group of students with a passion for sustainability and an entrepreneurial spirit, this newfound product is revolutionizing the beauty industry.
Every year, 120 billion units of cosmetic packaging are wasted. Of those 120 billion units, 70 percent of them will eventually end up in a landfill. SOSHE Beauty set out to minimize waste while providing high-quality, safe products for consumers. With patent-pending, easy-to-use magnetic refills, the G.L.A.M. Refillable Mascara can reduce your carbon footprint by up to 50 percent when it comes to cosmetic waste. SOSHE Beauty's packaging, promotional gear, and ingredients are all sustainable and eco-friendly. They go even one step further by aiming to fully close the loop on their plastic production by recycling each refill sent back to them through TerraCycle's Zero Waste Box.
But it gets better! The G.L.A.M. Refillable mascara is not only earth-conscious, but it is also good for you too! The optional SOSHE subscription program follows the FDA recommended guidelines by sending you a new refill right to your door every three months! Prolonged use of mascara can lead to infection and unwanted irritation. The G.L.A.M. Refillable Mascara ensures long and luscious lashes while maintaining eye health.
"The name SOSHE stems from a saying I chose to live by: 'so she decided to be the change'. It's really quite emotional for me to see this come to fruition because to me it's more than mascara. It's about overcoming so many obstacles and pushing the boundaries of design and innovation to create a more ethical beauty industry," - Sahar Rohani, Founder of SOSHE Beauty
Pre-sales for this groundbreaking new mascara are live now at http://www.soshebeauty.com. With SOSHE Beauty you can live a little greener, a little cleaner, and look beautiful while doing it!
Media Contact
Mallory Contreras, RAGDOLL PR, +1 6197376449, [email protected]
SOURCE SOSHE Beauty
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