Introducing “Maya”: Yanbal and Rallyware Join Forces to Set Consultants Up for Success

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Yanbal, an international company specializing in beauty and jewelry products, has partnered with Rallyware, a global leader in performance enablement technology for companies with distributed workforces. The cosmetic conglomerate is reinventing the consultant experience. Aptly named “Maya,” Yanbal’s new platform-come-personal assistant offers a comprehensive engagement solution. From consultant onboarding to providing just-in-time learning and business-building activities especially in the midst of a pandemic where emergency training has proven pivotal, Maya is helping consultants realize measurable results—among them: a 40% increase in campaign sales for those who completed the onboarding program.

Yanbal International, headquartered in Peru, is a global cosmetics and jewelry company. With over 400,000 independent consultants worldwide, they were in need of a scalable solution that would enable them to more effectively engage such a widely distributed salesforce. As they currently have a presence in over ten markets, including Latin America, the US, and Europe, the cosmetic conglomerate knew that digital transformation was in order. They needed an overhaul of those systems designed to support and supplement consultant growth. Enter Rallyware—a leader in performance enablement technology, focused on delivering the right business and learning activities to the right person at the right time.

The solution for Yanbal’s growing pains proved to be a platform developed by Rallyware which Yanbal ultimately called “Maya.” Conceptualized as a “friend” and personal assistant to consultants, this bespoke data-driven platform supported Yanbal in their digital transformation journey and managed to do so during a period marked by extreme uncertainty. Shortly before the launch of Maya, COVID-19 disrupted everything. Hand-in-hand with Rallyware, Yanbal was forced back to the drawing board in terms of their overall content. Brand new safety and compliance protocols had to be incorporated. Given the shift to lockdown status, Maya became a competitive advantage and an asset as far as streamlining communications as well as keeping isolated consultants engaged.

Because of their extensive experience to date partnering with direct selling companies to include the likes of New Avon, Nu Skin, and Pampered Chef, Rallyware was able to create a comprehensive platform that represented a more personalized consultant engagement approach, delivering the right learning and business activities to the right people in response to key metrics. On average netting their clients a 24X ROI, Rallyware is a recognized leader when it comes to the development of performance enablement technologies.

Beginning at the onset of the Yanbal journey, consultants—now, courtesy of Maya—are introduced to an array of individualized training tools, smart gamification activities and communication boards, and interactive dashboards setting them up for success. Maya offers a truly scalable experience, ensuring that the average Yanbal consultant is not only more apt to achieve their goals but feels empowered doing so. Those completing the onboarding program saw a 40% increase in campaign sales.

According to Yanbal, “It's been more than 50 years since Yanbal set out on a journey to empower every woman with an opportunity to make their entrepreneurial dreams come true and change their lives for the better. Today, we continue this tradition except that now we have the cutting-edge technology available to spur even more growth. We believe that Rallyware will help us ensure that every global member of the Yanbal family is successful and motivated to break into new frontiers.”

For their part, Rallyware sees Maya as a tool for not only fostering consultant business building practices, but equally as important, for enabling leaders to stay on top of consultant performance vis-á-vis data-driven insights. Key metrics are more easily tracked, and any challenges consultants might encounter readily and specifically addressed just in time from any device.

Rallyware CEO George Elfond explains: “Maya is not just about technology and digital transformation. It is a new way to empower consultants to achieve success in their journey with Yanbal. We deeply share Yanbal’s commitment to contributing to the growth of every consultant. That’s why our goal is to provide the most powerful solution that meets consultants’ everyday challenges and allows Yanbal to be proactive in terms of supercharging thousands of people on a deep, personal level.”

In light of Yanbal’s highly successful marketing efforts in tandem with the launching of Maya, the company is now seeing more robust numbers across the board from sales efforts to new consultant sign ups.

ABOUT YANBAL
Yanbal International is a global direct selling company with a mission to improve the lives of women who are on a journey to grow their independent business. Based in Lima, Peru, the company empowers more than 400,000 independent style advisors in 10 markets across Latin America, the US, and Europe. Having been selling jewelry, makeup, and fragrances for more than 50 years, Yanbal keeps fulfilling women’s dreams through beauty and inspiration. For more information, visit http://www.yanbal.com.

ABOUT RALLYWARE
Rallyware reinvents distributed workforce onboarding, training, and engagement by connecting learning activities with operational and performance data that delivers significant business KPI improvements. The company’s mission is to provide every member of any distributed group with meaningful opportunities to feel connected, engaged, and valued within the overarching community to unlock their full potential. The company is headquartered in Mountain View, CA. For more information, visit http://www.rallyware.com

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Malena Sousa
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