“Partnering with these elite MMA athletes is one of several moves we are making to deepen our engagement within professional sports and connect with health-conscious consumers." - Paul King, CEO
SALINAS, Calif. (PRWEB) November 02, 2019
Cannafornia CBD, the wellness-focused division of leading West coast cultivator Cannafornia, Inc. today announced the formation of the Cannafornia Fight Team, a collective of male and female professional MMA fighters. Following an initial partnership with UFC welterweight champion Colby “Chaos” Covington, the company is adding five additional fighters to its lineup of athletes.
Joining the Cannafornia CBD Fight Team are:
- Derrick Lewis (aka The Black Beast) – Heavyweight
- Jairzinho Rozenstruik (aka “Bigi Boy”) – Heavyweight
- Jared Cannonier (aka “The Killa Gorilla”) – Middleweight
- Isaac Thomson (a.k.a. Ice Cold) –Bantamweight
- Anna Maria Verbeek (a.k.a. “Fight Queen) – Strawweight
“Partnering with these elite MMA athletes is one of several moves we are making to deepen our engagement within professional sports and connect with health-conscious consumers,” said Paul King, Cannafornia’s founder and CEO. “Our new line of locally grown, pesticide-free CBD products are for people who train hard, play hard and care about enhancing their wellness with plants instead of pills.”
Heavyweights Lewis and Rozenstruik will compete this weekend at UFC 244, a pay-per-view event produced by the Ultimate Fighting Championship taking place Saturday, November 2nd at Madison Square Garden in New York City, New York – marking the UFC's 500th live event. Covington will headline the main event at UFC 245 on December 14th, 2019 in Las Vegas. Covington’s fans can follow his journey on YouTube as he prepares for the big fight by visiting https://www.youtube.com/ColbyCovingtonCannafornia
Added Derrick Lewis, “MMA fighters train year-round on a relentless schedule, and we can’t afford injuries or downtime when we’re preparing for a big fight. Cannafornia’s balm and tinctures give me the edge I need to get through my most grueling workouts and wake up ready to do it again the next day. For athletes, CBD is a game-changer.”
Cannafornia’s investment in the UFC is the latest development in a growing effort to explore CBD’s efficacy managing pro fighter’s pain and recovery. The UFC recently announced a groundbreaking eight-year partnership to significantly advance clinical research on the relationship between hemp-derived CBD products and MMA athlete wellness and recovery.
The Cannafornia Fight Team will have access to Cannfornia’s full portfolio of natural CBD tinctures, balms, capsules and edibles to enhance their rigorous training and recovery routines. To purchase Cannafornia CBD products, please visit http://www.cannaforniacbd.com
For more information about Cannafornia, please visit http://www.cannafornia.co
About Cannafornia Holdings, Inc.
Established in 2017, Cannafornia is a California-based cultivator, manufacturer and supplier of high quality hand-crafted cannabis and cannabis products. Founded and operated by CEO Paul King, Cannafornia’s mission is to connect recreational and medical cannabis consumers with quality and competitively-priced, pesticide-free pure cannabis products. Cannafornia CBD is a division of Cannafornia devoted to performance-focused products created from non-psychoactive, hemp-derived CBD.
Media Inquiries:
Trailblaze on behalf of Cannafornia
Lisa Weser
lisa@trailblaze.co
