Introducing Your Shoe Collection’s New Best Friend

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New brand, Straplets, launches revolutionary shoe accessory designed to transform your shoes

Straplets is the first and only patented shoe accessory designed to dress up your strapless heels and keep them firmly and comfortable in place

Straplets, the first and only patented shoe accessory designed to keep your heels firmly, comfortably and fashionably in place, launched on December 11 through its direct-to-consumer e-commerce platform, Straplets’ initial line consists of four fashionable styles, available in three sizes, with prices ranging from $22-$32. This innovative and affordable accessory is poised to become a staple in every woman’s wardrobe, and will make the perfect gift this holiday season for all shoe-lovers.

Emily Kenison is the 29 year-old brainchild behind this hot new start-up that has caught the eye of leading consumer-focused venture capital firms. She had the idea for Straplets after she splurged on “perfect” pumps for a new job, only to later realize, (while embarrassingly flip flopping around the office), they were a little loose. Emily’s frustration led her to create Straplets – the perfect fit, comfort and style solution for your shoes. Emily, a graduate of NYU School of Law, used her background in fashion law to secure a utility patent, an anomaly in the fashion industry.

Straplets’ initial line, designed by a team who has worked with luxury brands such as Chanel, Balenciaga and Fendi, consists of four classic styles, including the T-Straplet, the Mary-Jane, the Clear Mary-Jane and the Criss-Cross. The T-Straplet features beautiful brass and golden studs that look fantastic dressed up or down. The Mary-Jane elevates heels for a more feminine look, the Clear Mary-Jane is practical and discreet and the Criss-Cross is elegantly fashion forward.

These detachable straps easily slip over virtually all shoes with heels up to 2” thick and are available in sizes small (5-6 1⁄2), medium (7-8 1⁄2) and large (9-11). When worn, Straplets instantly transform your shoes, giving you the look of a new, trendy shoe, for the fraction of the cost. Buy all four styles, and you quadruple your shoe collection, without taking up your valuable closet space.

Straplets are perfect for on-the-go, and come with a cute travel pouch. Simply toss them into your purse and you are ready to go from desk to date. For those who love to travel, now you only need to pack one or two shoes and your Straplets to look like you brought a bunch of different options.

Straplets are purposefully made from vegan leather and a portion of all proceeds will be donated to WildAID, in support of wild life and conservation efforts.

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alexandra rothenberg
Brandsway Creative
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