Investing in the Knowledge of Realistic Expectations: New Book Reveals the Dark Side to Entrepreneurship, Mario Peshev Shares Difficult Realities for Aspiring Startups

NEW YORK, May 20, 2019 /PRNewswire-PRWeb/ -- In honor of Small Business Month in May, longtime business advisor and serial entrepreneur Mario Peshev (https://mariopeshev.com/) has released a new book on Amazon (https://amzn.to/2EjuOH8) to help more new business owners succeed by sharing realistic expectations on what the experience will genuinely be like. The new book, 126 Steps to Becoming a Successful Entrepreneur: The Entrepreneurship Fad and the Dark Side of Going Solo, is based on Peshev's top-ranked Quora profile, where he leads entrepreneurial community conversations and shares his experiences on 15+ years of active entrepreneurship experience "in the trenches."

Small businesses are booming in 2019 as full-time employment, as well as gig-economy ventures. The US Census Bureau reported 32,570,855 small businesses operating across the States. And, allegedly, every tenth American runs their own business. But a follow-up story discloses that 76.2% of businesses that had no employees accounted for merely 4% of SMB sales. As the memory of the 2008 financial recession fades away and stories arise of funded startups crossing the $1 billion mark, both regular workers and college students dream about running a successful business, relieved from the boredom of their corporate job or a life spent in a cubicle while paying off debts and mortgages.

Before entrepreneurs-to-be dive in, however, Peshev recommends investing in the knowledge of learning what the experience of being self-employed and running one's own company is really like. 126 Steps to Becoming a Successful Entrepreneur (https://amzn.to/2EjuOH8) paints a different portrait of the startup ecosystem and the reality of "being your own boss". Peshev, a global WordPress influencer and business advisor, leading a multinational consultancy, reveals the reality of exchanging a 40-hour work week and a steady paycheck for 80-100 hours at the office for years to come, grinding through the struggles of generating sales, managing staff, juggling accounting and legal and designing scalable processes.

This no-BS take on the startup world challenges the fad around becoming an overnight success and projects the reality for starting entrepreneurs during their first 6-18 months in the game. Through a series of 126 questions asked by students, blue-collar workers, and starting entrepreneurs, the book covers a number of key topics for everyone eager to quit their job and start their own business, from the introduction on what to expect to advice for do's and don'ts from his own lessons learned, Peshev offers strategic tips for entrepreneurs to succeed and industry-specific niche startup advice.

"I don't by any means want to dissuade anyone from 'going for it' in terms of pursuing their purpose to start their own business. What I do wish to convey, however, is the reality of the actual day to day experience of being on one's own since I've found it differs radically from the pie-in-the-sky dream many people have when they want to escape the salaried job they feel is limiting their potential. Owning your own business is an amazing achievement, but it doesn't come without its own set of challenges, which you'll be better prepared to overcome if you realize what they are before you begin," commented Peshev.

In a time when entrepreneurs are glamorized like celebrities on shows like Shark Tank and unicorn startups are sold for billions, Peshev suggests starting the investment process into your future business by investing in your own knowledge first. "This may be your best investment to date. If you start, make sure you're prepared for the battle. Otherwise, study the art of entrepreneurship and get back to the drawing board until you are ready to pivot," said Peshev.

In honor of Small Business Month, Peshev is offering 5 giveaway copies of the book on Amazon. Visit the book's Amazon giveaway page to enter: https://amzn.to/2YtS90e.

SOURCE Mario Peshev