NEW YORK, May 8, 2019 /PRNewswire-PRWeb/ -- SummitSync, the leading U.S.-based meeting automation platform, has been chosen by Informa's KNect365 as the Official Meetings Partner for its Internet of Things World 2019 conference in Santa Clara, California that runs from May 13–16. This year's 15 show sponsors—including title sponsor Dell Technologies, Juniper, Siemens, T-Mobile and Verizon—will benefit from SummitSync's ability to identify the right prospects to target, streamline meeting bookings and workflows, track activity through the entire sales funnel, and boost the overall ROI from the companies' significant investment in event marketing.
Based on the results of using SummitSync during IoT World 2018, KNect365 is including access to SummitSync as part of a marketing package to solve its sponsors' three biggest pain points:
● Setting up more meetings with the right prospects at conferences and trade shows.
● Managing the complex task of controlling resources and managing changes on the fly.
● Making the creation of meeting notes and tasks fast and easy from anywhere, and then syncing back to CRMs in real time to save executive time.
Last year, IoT World 2018 exhibitors using SummitSync instead of manually executing the intricacy of event marketing efforts boosted their total VIP meetings by more than three times on average. Of the 12 sponsors who used SummitSync during 2018, the number of VIP meetings booked by companies increased between 100–360 percent over 2017 results.
"We are thrilled to partner with SummitSync this year to offer their premiere meeting automation platform to our sponsors. Our partners are enjoying the benefits of being able to schedule quality meetings before the show, and creating visibility for their entire teams, to leverage every available show minute," said Melinda Templeman, Head of VIP Relations USA, Informa Tech.
SummitSync is the only meeting automation platform that:
● Includes a predictive targeting tool that uses proprietary A.I. to identify the companies attending events that are most likely the best prospects.
● Integrates seamlessly with Salesforce so that all activity is synced in real time.
● Provides an event-specific calendar that syncs across all platforms, including mobile devices, and is visible to all parties to better manage time and resources during events.
● Follows event prospects from introductory demo to closing an order so companies can better assess the actual impact and ROI from their event marketing and sales efforts.
"We're proud of the impact we've had for exhibitors and sponsors who've attended KNect365 and Informa trade shows and conferences, and thrilled to be named as Official Meetings Partner for IoT World 2019," said Al Torres, president and co-founder of SummitSync. "Instead of many companies' typical approach of managing events with complex, siloed spreadsheets, we accelerate the ability to book about three times the number of meetings with the right prospects and vastly reduce the mind-numbing and time-consuming administration everyone hates."
Informa organizes and produces about 200 branded exhibitions and trade shows around the world and primarily focuses on attracting and engaging with business-to-business audiences. KNect365 became a division of Informa in 2005 and established its own identity when 28 different Informa conference businesses became a single organizational unit in 2014.
If you or a colleague are exhibiting at IoT World 2019— or other conferences or trade shows—and would like to learn more about maximizing your meetings and overall event marketing and sales team ROI, please contact [email protected].
About SummitSync:
Founded in 2015, SummitSync is the #1 U.S.-based meeting automation platform that drives better sales meetings and marketing ROI by targeting the right prospects, organizing meetings efficiently, and tracking activity throughout the entire sales funnel. SummitSync consistently increases the number of meetings booked with the right prospects by up to three times versus not using the platform. Over time, we provide an easier way to analyze results and ROI from events, which typically comprise more than 20 percent of B2B companies' total annual marketing budgets. For more information, please visit: http://www.summitsync.com
SOURCE SummitSync
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