TEL AVIV, Israel, March 11, 2020 /PRNewswire-PRWeb/ -- Leading mobile monetization and marketing company ironSource was granted the IAB Tech Lab certification for Open Measurement SDK, signaling the arrival of a more transparent and standardized in-app environment. The company has released a new SDK for publishers and game developers, after successfully completing the IAB Tech Lab's Integration Validation Compliance (IVC) for video and display formats. With an impressive global SDK footprint, ironSource is a standard bearer for in-app brand safety, participating in initiatives like app-ads.txt, and they have worked diligently in implementing Open Measurement SDK with the IAB Tech Lab to ensure a seamless and flexible measurement process for their brand and agency clients.
For in-app campaigns measured on views, the OM SDK provides a seamless integration with partners like Moat, IAS, and DoubleVerify, improving the viewability and verification process. This gives buyers the ability to choose to run specifically on OM inventory and improve visibility into their campaigns.
"The OM SDK is the catalyst needed to help brands engage with confidence. A simplified route to integrating verified partners frees up both buyers and sellers to move faster, with flexibility and transparency," said Dennis Buchheim, President, IAB Tech Lab. "We're excited to see buyers, sellers, and measurement platforms coming together in support of the OM SDK and OM SDK-enabled media."
"Our true goal is to deliver on our clients' business needs; transparency and measurement is a pivotal part of that," said Mike Schoelch, Vice President of National Sales at ironSource. "The Open Measurement SDK allows us to ensure brand safety, while focusing our efforts on increasing performance and delivering results that drive action, within our mobile gaming environment."
About ironSource
Working with the world's largest mobile game companies, ironSource is developing the industry's leading growth engine for games. With a robust mobile ad mediation platform, mobile ad network, and user acquisition platform, ironSource closes the monetization and marketing loop to empower game developers to turn their games into successful businesses. Founded in 2010, ironSource is a global company, with a local presence in Tel Aviv, London, New York, San Francisco, Beijing, Shenzhen, Bangalore, Seoul and Tokyo. Read more at http://www.ironsrc.com.
SOURCE ironSource
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