Effective digital marketing is necessary for small and mid-sized businesses to thrive. Digital marketing has changed rapidly in every year of its 30-year history. Derek Chew, CEO of Fullmoon Digital, guides companies through the Dos and Don'ts of hiring a digital marketing agency in 2023.
WINDERMERE, Fla., May 30, 2023 /PRNewswire-PRWeb/ -- Effective digital marketing gives small- to mid-sized businesses personalized, targeted, cost-effective marketing with measurable results and the potential for viral content.(1) Since its launch in the 1990s, digital marketing has evolved beyond recognition, with new strategies and platforms emerging every year. To keep up, small- to mid-sized businesses often have to hire a dedicated digital marketing agency, but how do they know if the agency is a good one? Derek Chew, CEO of Fullmoon Digital, provides updated guidance so companies can protect their business with a smart hire.
Derek Chew says, "The digital marketing landscape transforms quickly, and companies that hire based on criteria even a few years old can find themselves spending marketing dollars without building the long-term traction they need."
In 2017, a financial expert and small business consultant specializing in wealth management and equity investing wrote a piece on hiring a digital marketing agency.(2) Several of his recommendations still stand. For example, he advises looking for a digital agency with an established track record and excellent communication. Another enduring recommendation is to ask potential agencies about their strategy, specializations, and past success.
Between 2017 and 2020, the number of advertising agencies in the United States exploded by about a factor of six, from 13,740 to 78,883.(3) With more agencies needing more skills to succeed in digital marketing, companies are challenged to uncover a potential digital marketing partner's value.
For 2023, Fullmoon Digital has some warnings and advice. First, if an agency's promises sound too good to be true, they are. Businesses should be wary of agencies that try to guarantee to deliver spectacular results quickly.(4) Of course, that's what businesses want to hear, but the reality of today's digital marketing landscape is that quick results are rarely long-lasting and can make the future harder, not easier.(5)
"Long-lasting results require outstanding communication between the business and its digital marketing agency," Chew states.
For this reason, he also recommends avoiding abrasive or aggressive personalities. Additionally, he cautions businesses against account managers with too many clients. Someone with 15 to 25 clients cannot develop personalized, effective digital marketing campaigns that generate success.
Instead, Fullmoon Digital encourages that companies approach their digital marketing agency as a strategic partner alliance in which your combined expertise should create greater value than you can do alone.(6) Alignment is essential. What goals are you teaming up to accomplish?
An agency with the potential to be a trusted partner will focus on the long game rather than the quick buck. They should be positioned and ready to pivot and shift their strategy if an approach isn't working, maintaining focus on the long-term vision of increasing visibility and market share for their partner clients.
Chew explains, "Successful digital marketing is a team effort between the agency and the client. It's essential that personalities and ideologies align because an effective digital marketing strategy needs to be tailored to the client."
Fullmoon Digital delivers client-focused solutions because its account managers have a maximum of six to seven clients. This allows them to offer personal and stellar customer service.
Since the fourth quarter is the busiest time of year for eCommerce and retail clients, Fullmoon Digital does not take on any new clients during this period. Instead, account managers remain fully available to deliver outstanding service to existing clients.
The agency's commitment to deeper communication, consistent collaboration, and putting in the hard work to create lasting success for its clients is evident in the team's focus on delivering quality.
"We treat every client like family and take what we do very seriously. Our client's success is our success," Chew affirms.
About Fullmoon Digital
Fullmoon Digital, founded by Derek Chew, a former early Yahoo! employee, is one of the few 100% independent digital marketing agencies in the United States. The firm is cross-functional with deep experience in media planning and buying, digital consultancy, SEO, digital strategy, programmatic, analytics, performance marketing, paid media, social advertising, and creative. They push the envelope of what is possible in terms of marketing and technology, all the while providing best-in-class digital marketing service to their "pack" of clients. For more information, please visit http://www.fullmoondigital.com.
References:
1. A. B., says:, H. C., says:, C. T., says:, M. K.; Name, Y. R. (2023, January 3). 99+ mind-blowing digital marketing statistics (2023). WPForms. wpforms.com/digital-marketing-statistics/
2. How to hire a digital marketing agency: Red Flags and key questions ... (n.d.). business2community.com/brandviews/marketo/hire-digital-marketing-agency-red-flags-key-questions-01753490
3. Why Digital Marketing Agencies Fail at selling their services. Flipboard. (n.d.). flipboard.com/article/council-post-why-digital-marketing-agencies-fail-at-selling-their-services/a-3QDzpuT9ShydIieR3L-Z-g%3Aa%3A3199486-ac84b07dd4%2Fforbes.com
4. Newsdesk, B. (2022, October 11). How long does it take to see digital marketing results?. B2B News Network. b2bnn.com/2022/10/how-long-does-it-take-to-see-digital-marketing-results/#:~:text=It%20will%20likely%20take%204,start%20to%20see%20meaningful%20results.
5. Farnam Street. (2021, May 21). The surprising power of the Long Game. Farnam Street. fs.blog/long-game/#:~:text=The%20long%20game%20isn't%20really%20debatable.,spend%20more%20than%20you%20earn.
6. Watenpaugh, N. (2019, January 7). Council post: Aligning your organization with your strategic partner relationships. Forbes. forbes.com/sites/forbessanfranciscocouncil/2019/01/07/aligning-your-organization-with-your-strategic-partner-relationships/?sh=1174c5fd20be
Media Contact
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SOURCE Fullmoon Digital
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