ISA's The Link Digital Experiences Prove Popular with Sponsors, Attendees

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ISA's series of virtual opportunities designed to help sign, graphics and visual communications companies expand.

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"The response to ISA’s digital experiences, from both sponsors and attendees, has been nothing short of amazing." Lori Anderson, ISA president and CEO

ISA’s first digital experience, The Link: Install, launches this week, after receiving tremendous industry and sponsorship support. Additional ISA digital experiences, scheduled for November and December, also are being well received.

The Link: Install, which takes place November 5-6, provides one-to-one networking opportunities, connecting local sign company installers with national sign companies. The event is sponsored by Signum and Priority Signs & Graphics.

“Whenever you launch something new, you hope it will be well received,” said Lori Anderson, ISA president and CEO. “The response to ISA’s digital experiences, from both sponsors and attendees, has been nothing short of amazing. We are confident that these are just what our industry needs now to capitalize on the opportunities that this year has created and to chart a course for recouping business in the coming year.”

Based on the interest in The Link: Install, four additional installer-oriented digital connections have been set for 2021, in February, May, August and November. An in-person version of the event will occur at ISA International Sign Expo 2021 in Las Vegas on April 8.

Companies wishing to learn more about The Link: Install or get on a list when future registrations open can visit http://www.signs.org/thelink.

Additional ISA digital experiences include:

  • The Wrap Experience, held in conjunction with The Wrap Institute. This two-day event, scheduled for Nov. 11-12, includes education on expanding typical wrap installation jobs and upsell opportunities; networking; and a digital supplier showcase. While registration is still open, the event has been extremely well received by attendees.
  • The Link: Niche Marketplace, December 8-9, will focus on soft signage. Attendees will experience the latest products and see them demonstrated. They can ask questions of vendors and find ways to grow their businesses. Additional niche opportunities will be available in the coming year.

To learn more or to register for these events, visit http://www.signs.org/thelink.

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Sandy Smith
ISA
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