The Italian Rugby Federation, the Italian Embassy in London, and ITA—Italian Trade Agency, in collaboration with Veronafiere—present Italian Rugby Day in London! This exclusive sports diplomacy event celebrates the fusion of rugby passion and the excellence of Italian food and wine. Taking place at the Italian Embassy in London, this event will bring together prominent figures from the world of rugby, esteemed professionals from the wine sector, and distinguished guests, all sharing a love for sports and the finest Italian traditions.
VERONA, Italy, March 5, 2025 /PRNewswire-PRWeb/ -- Organized in collaboration with the Italian Rugby Federation, the Italian Embassy in London and ITA – Italian Trade Agency, Italian Rugby Day in London! is a prestigious occasion that highlights the deep connection between sport, culture, and Made in Italy. The event brings together rugby enthusiasts, wine industry experts, and institutional representatives with the goal to celebrate Italian excellence.
Rugby and Wine: A Shared Heritage
Rugby, a sport built on teamwork, dedication, and resilience, shares core values with Italy's winemaking and culinary heritage. Just as a rugby team draws strength from unity, Italy's food and wine traditions are founded on the perfect balance of elements—ranging from terroir to the craftsmanship of producers—to create outstanding, distinctive products. This event serves as a tribute to these two seemingly disparate yet deeply connected worlds, emphasizing their cultural and social significance.
To add to the celebration, the venue will host an exclusive exhibition featuring memorabilia from the Rugby Museum of Artena, Rome. This display will provide attendees with a unique opportunity to explore the history of Italian rugby, connecting the sport's heritage with its vibrant present and promising future.
Distinguished Guests and Engaging Experiences
The event will feature an exclusive lineup of speakers, including the Italian Ambassador to the United Kingdom, Inigo Lambertini; Vinitaly Wine & Food Exhibition Manager, Gianni Bruno and Italian Rugby Federation President Andrea Duodo. Joining them is Mauro Bergamasco, FIR Centurion, one of the most capped athletes in history for the National Team, with an impressive 106 appearances in the Azzurri jersey.
Italian Rugby Day Quiz Challenge
As part of the experience, guests will have the opportunity to participate in the Italian Rugby Day Quiz Challenge—an interactive elimination-style game that will test their knowledge of rugby, Italian wine heritage, and gastronomic traditions. This engaging journey through trivia and anecdotes will showcase the cultural and historical ties between these domains.
The grand prize includes a prestigious bottle of Italian wine, an official jersey signed by the Italian National Rugby Team, and an exclusive VIP invitation to a private dinner featuring a curated Italian wine-tasting experience. Finalists will also be awarded special recognitions.
Walk-Around Wine Tasting & Networking
To conclude the event, attendees will enjoy a premium Walk-Around Wine Tasting & Networking session, featuring a curated selection of Italy's finest wines provided by ISWA – Italian Signature Wine Academy and by the Consorzio Tutela Lambrusco, expertly paired with gourmet Italian delicacies from the event's Technical Partners. Industry specialists will guide guests through tasting notes and ideal pairings, ensuring a fully immersive experience.
"Italian Rugby Day in London" is more than just an event—it's a prestigious showcase highlighting the very best of Made in Italy and Italian culture, where sport, tradition, and innovation come together in an international setting of excellence. A unique opportunity to celebrate the connection between rugby, Made in Italy, and fine food and wine, reaffirming Italy's role as a benchmark for passion, craftsmanship, and quality. The event also underscores Italian rugby's support for the candidacy of Italian cuisine as UNESCO Intangible Cultural Heritage. Moreover, it's a tribute to sports diplomacy— an essential tool of foreign policy strongly championed by Deputy Prime Minister and Minister of Foreign Affairs and International Cooperation, Antonio Tajani.
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