Accessibility Statement Skip Navigation
  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing
  • Login
  • GDPR
  • Create a Free Account
Return to PRWeb homepage
  • News
  • Resources
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
  • Business & Money
      • Auto & Transportation

      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Hamburger menu
  • Cision PRWeb provides efficient communication tools to continuously engage with target audiences across multiple online channels
  • Create a Free Account
    • ALL CONTACT INFO
    • Contact Us


      11AM ET Sunday – 8PM ET Friday

  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR

Italian Wine Podcast approaching third year of regular broadcasts, audience growing with increased worldwide podcast listenership

Podcast audiences are rapidly growing both in Italy and worldwide. Meanwhile, podcasts have already become mainstream media in some countries (such as in the United States where the majority of Italian Wine Podcast listeners reside). Additionally, advertisers increasingly turn to podcasts as a means to pitch goods and services to a committed, self-selected audience. The term "podcast" refers to an audio recording, stored in digital format, that listeners may access at their leisure. Often, recordings tell a story, document a conversation, or otherwise communicate some idea or information through spoken word. Listeners stream or download these recordings from their website of choice or through any number of smart phone applications. The Italian Wine Podcast now boasts over 250 recorded episodes with a growing online following. The show is approaching its third year as the only English language podcast dedicated to inviting listeners from around the globe into the rich world of Italian wine culture.


News provided by

Italian Wine Podcast

Feb 08, 2020, 09:00 ET

Share this article

Share toX

Share this article

Share toX

Podcasters discuss their craft at wine2wine 2019.
Podcasters discuss their craft at wine2wine 2019.

VERONA, Italy, Feb. 8, 2020 /PRNewswire-PRWeb/ -- The Italian Wine Podcast audience has continued to grow rapidly—especially throughout 2019 and into early 2020. This trend appears to coincide with heightened interest in podcasts within Italy. Still, the majority of Italian Wine Podcast listeners reside in the United States where podcast listening has for years been a mainstream form of media consumption. This hands-free mode of absorbing information serves as a way to enrich commutes, chores, walks, or other activities. According to a Voxnest report, citing Spreaker (one of many online podcast hosting and streaming platforms) data, podcast "plays" in Italy grew from 60,000 per day to 160,000 per day over the course of 2019. Meanwhile, monthly podcast plays reportedly grew from 27 million to 55 million globally.

The explosion of podcasts now on offer to listeners worldwide was readily apparent at wine2wine 2019, the business-to-business forum for wine sector professionals organized by Veronafiere. A dedicated panel discussion, moderated by Italian Wine Podcast host Monty Waldin, included fellow wine podcasters Chris Scott, Elizabeth Schneider, and Lawrence Francis, each with their own program format and particular approach to wines of the World. Those present were treated to a conversation touching on audience growth, education, and social sustainability. Lawrence Francis, specifically, sees podcasts as adding value to the wine industry, saying, in conversation with Monty Waldin: "I'm producing something that has value to the business community out there, to the wine business community really, first and foremost… Are you reaching the people you need to? Are you needing to reach people all around the World? I know I have 30% listeners in the UK, 30% in the U.S. A lot of wine-producing regions, a lot of wine producers and countries, they want to reach those markets." The relationship amongst podcasters remains exceptionally collegial and practitioners see room for growth given the size of global markets still unfamiliar with the medium.

The Italian Wine Podcast audience has continued to grow rapidly—especially throughout 2019 and into early 2020. This trend appears to coincide with heightened interest in podcasts within Italy. The explosion of podcasts now on offer to listeners worldwide was readily apparent at wine2wine 2019...

Post this

As the Italian Wine Podcast prepares to celebrate its third birthday, producers are working to schedule more interviews and more content for the coming year. Host Monty Waldin will record episodes during mid-April to coincide with Vinitaly as the top professionals working in the Italian wine industry gather in Verona, Italy. The podcast will continue to offer publicly available content on a regular schedule. Additional content including audio recordings, early releases of material, and recording outtakes will roll out for paying subscribers.

In addition to entertainment, the Italian Wine Podcast aims to educate the world regarding Italian wines and viticulture. Vinitaly International Academy Chief Scientist, Professor Attilio Scienza, commonly stops by the Italian Wine Podcast studio to record strictly educational interviews. Professor Scienza is the top authority on Italian viticulture, oenology, and vine genetics, and the Italian Wine Podcast is one of the few English language sources making his knowledge and insight available to audiences outside of Italy. Professor Scienza delves into grape varieties, vine lineage and history, anthropologic and historical factors impacting grape proliferation, soil science, and terroir (among other topics). Though Professor Scienza speaks multiple languages, he does not speak English, hence, Wine & Spirit Education Trust (WSET) Approved Program Provider, Rebecca Lawrence, steps in as the voice of Attilio Scienza for the English language version of the podcast.

Educational podcast episodes featuring Professor Attilio Scienza have been grouped into an "album" titled Italian Wine Essentials and together comprise a lecture series of sorts. Other series include Let's Talk Wine Business, Natural Wine, Wine Co-ops, and Education Meets Business. Additionally, series dedicated to the individual regions of Italy introduce listeners to the quintessential wine producers living and working in each of those regions. For example, the Tuscany series features Lamberto Frescobaldi, of Marchesi Frescobaldi, and a discussion regarding a project within Gorgona Island prison whereby residents work a small vineyard and learn skills to ease their transition back into society. Meanwhile, in the Piedmont series, Gaia Gaja, of Gaja Estates, discusses the history of her family's winery, the Barbaresco terroir, and recent projects moving into Tuscany and Sicily.

Wine writer and personality Monty Waldin hosts the Italian Wine Podcast. Monty initially got interested in environmentally conscious wines as he and his family used to grow their own organic vegetables. He used this experience to become the first writer to specialize in organic and biodynamic wines and he's since published multiple books on the subject, won book awards (such as a 2004 James Beard Award), lived and worked on multiple continents, and even appeared on the reality television program Château Monty.

Each Italian Wine Podcast episode lasts approximately 20 minutes and features an interview with a special guest involved in the world of Italian wine. This format differentiates the show from other podcasts that focus on other countries or wines in general. Host Monty Waldin's conversational tone and wit help tease out interesting stories from wine producers, personalities, and businesspeople, while allowing the listener a glimpse inside some unique segment of the wine industry. All interviews are recorded and distributed in English language in order to promote a global understanding and appreciation of Italian wine culture.

About:
Italian Wine Podcast: Cin Cin with Italian Wine People! is a podcast project dedicated exclusively to the Italian wine World. Wine writer Monty Waldin uncovers the unique Italian wine-making tradition in conversation with some of its key protagonists. Italian Wine Podcast aims to inform, educate, and entertain listeners about Italian wine. Italian Wine Podcast is available on SoundCloud, iTunes, Spotify, Stitcher, XimalayaFM (for China), and on the show's official website. Listeners interested in providing feedback may access a demographic survey on the podcast website. Donations are also appreciated to help fund technical equipment, production, and publication costs. Those interested in advertising with the Italian Wine Podcast should request a prospectus or additional information from [email protected].

SOURCE Italian Wine Podcast

Modal title

Press Release Italian Wine Podcast Audiences Growing
View PDF
Press Release Italian Wine Podcast Audiences Growing
Monty Waldin interviews Lamberto Frescobaldi
Monty Waldin interviews Lamberto Frescobaldi
Press Release Italian Wine Podcast Audiences Growing Monty Waldin interviews Lamberto Frescobaldi

Contact PRWeb

  • 11AM ET Sunday – 8PM ET Friday
  • Contact Us

About PRWeb

  • About PRWeb
  • Partners
  • Partnership Programs
  • Editorial Guidelines
  • Resources

Why PRWeb

  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing

Accounts

  • Create a Free Account
  • Log in
  • Contact Us

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Legal
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 Cision US Inc.