Accessibility Statement Skip Navigation
  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing
  • Login
  • GDPR
  • Create a Free Account
Return to PRWeb homepage
  • News
  • Resources
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
  • Business & Money
      • Auto & Transportation

      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Hamburger menu
  • Cision PRWeb provides efficient communication tools to continuously engage with target audiences across multiple online channels
  • Create a Free Account
    • ALL CONTACT INFO
    • Contact Us


      11AM ET Sunday – 8PM ET Friday

  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR

Italian Wine Ambassadors create new partnerships at Vinitaly International Academy and Vinitaly International Wine and Spirits Exhibition Roadshow events in UK


News provided by

Vinitaly International Academy

Feb 17, 2023, 15:30 ET

Share this article

Share toX

Share this article

Share toX

From left to right: Robert Maggi IWA, Managing Director of Vinitaly International Stevie Kim, Michele Longari IWA, Italian Trade Agency Officer Claudio Povero
From left to right: Robert Maggi IWA, Managing Director of Vinitaly International Stevie Kim, Michele Longari IWA, Italian Trade Agency Officer Claudio Povero

The Vinitaly Roadshow moved to two locations across the UK, first at Eataly in London on February 8, followed by the Principality Stadium in Cardiff on February 9. Two enterprising Italian Wine Ambassadors took the opportunity to get down to business and forge new deals.

VERONA, Italy, Feb. 17, 2023 /PRNewswire-PRWeb/ -- Roadshows score networking and business collaboration success.
Organizer of the Cardiff Roadshow, Italian Wine Ambassador Robert Maggi saw the event as a golden opportunity to invite potential business collaborators to taste Italian wines previously unknown to them. Maggi and fellow Italian Wine Ambassador Michele Longari met as classmates at the VIA Agile Course held in London at the Institute of Masters of Wine in July 2022. Having both passed the course with flying colors, the two newly minted Ambassadors became firm friends over the past year.

As an Export Manager for Caiaffa Wines in Puglia and Director of Wines n Vines imports and wine bar in Cardiff, Maggi teamed up with Longari to create an interactive collaboration with Hay Wines UK, hoping to grow a mutually beneficial supply chain between Hay and Wines n Vines. Maggi's business in Cardiff and Longari's position at Hay Wines provided an obvious opportunity to join forces. Guests Chris and Jane Salt, Directors at Hay Wines, attended the Roadshow specifically to taste 48 Italian wines covering all 20 regions of the country and to explore the possibility of developing a collaboration. This is exactly the kind of business networking and promotion that Italian Wine Ambassadors are tasked with, demonstrating the power of Roadshow events and VIA Ambassadors to create important industry links for the promotion of Italian wines.

Italy has confirmed itself as the second biggest wine supplier to the United Kingdom with exports of almost £700 million and a growing market share of 18.7%, with an increase of 13.7% compared to the same period of 2021.

Post this

Despite the challenges of Brexit, Italian wines continue to hold a significant place in the British wine market, evidenced by the high number of Italian wine importers and retailers who attended the Roadshow events. Particularly in Cardiff, the interest level was intense, showing that the British thirst for Italian wine is thriving well outside the confines of London.

The Venues
Selecting the venues was a crucial component to the success of the Roadshows. Launching the events at Eataly in London and The Principality Stadium in Cardiff gave the initiative a 2 pronged scope, as well as a sense of variety and flexibility for all those who wished to attend. The bustling Mercato at Eataly in London's Bishopsgate was a perfect showcase for a list of 36 wines, paired with delicious Italian food prepared in house with authentic Italian products. Moving away from London to Cardiff gave Vinitaly a new audience, many of whom had no prior knowledge of the Vinitaly Wine and Spirits Exhibition. The excitement, curiosity and engagement of this audience, combined with the unique location in a private hospitality suite overlooking the stadium's famous playing field, created a jovial atmosphere with guests tasting 48 wines and asking questions about how to get more involved with Italian wine, courses and events.

The Purpose
The Vinitaly Roadshow events were aimed at trade buyers, sommeliers, wine educators and the wine press. The Roadshows provided a welcoming open house environment for presenting the details of the Vinitaly Marathon 2023 and showing guests how to qualify for the Buyers' Program, which gives selected wine merchants exclusive opportunities to meet and interact with the best Italian wine producers at the Exhibition. Among the events discussed were 5StarWines & Wine Without Walls, Vinitaly International Academy Italian Wine Ambassador Course, OperaWine and the full details of the 55th edition of the Vinitaly International Wines and Spirits Exhibition.

Institutional representatives from ITA, and Vinitaly International Managing Director Stevie Kim were in attendance at each event and guests enjoyed a light lunch and tasting total of 84 Italian wines across the two venues. The Roadshows also served to shine a light on the Vinitaly International Academy, the wine education it provides and the authoritative Ambassadors it certifies.

Addressing the motivation to hold events in the UK, Giovanni Sacchi, Director of ITA London remarked, "the British stage of the Vinitaly 2023 Road Show confirms the good success of Italian wine in this country. According to the latest available data referring to the first 11 months of 2022, Italy has confirmed itself as the second biggest wine supplier to the United Kingdom with exports of almost £700 million and a growing market share of 18.7%, with an increase of 13.7% compared to the same period of 2021."

Developed in collaboration with ITA – Italian Trade Agency – and the Ministry of Foreign Affairs and International Cooperation, these Roadshow events brought together professionals from across the wine industry to taste Italian wine, network, form new partnerships, and hear about the 2023 Vinitaly Marathon events and opportunities.
____________________
About: Vinitaly International Academy (VIA) aims to be the gold standard of Italian wine education. It offers a complete educational path with standardized courses that will teach professionals and educators to master the diversity of Italian wine in a rigorous, organized manner. VIA's main objective is to foster a global network of highly qualified professionals such as Italian Wine Ambassadors and Italian Wine Experts: in turn, they will support and promote Italian wine throughout the world. VIA was founded by Stevie Kim, Managing Director of Vinitaly International. The new VIA ecosystem avails of the guidance of Italian trade associations Federdoc, Federvini, Vignaioli Indipendenti FIVI, and Unione Italiana Vini as members of the Institutional Advisory Board. Italian vine genetics scholar, Prof. Attilio Scienza, oversees VIA's scientific and educational direction as the Chief Scientist. VIA Faculty Sarah Heller MW and Henry Davar teach the flagship Italian Wine Ambassador course. To date, there are 307 Certified Italian Wine Ambassadors of which 16 are also Italian Wine Experts.

Media Contact

Vinitaly International Academy Media Team, Just Do The Work, 0458101447, [email protected]

SOURCE Vinitaly International Academy

Modal title

Vinitaly Roadshow 2023 in UK PR - PDF version
View PDF
Vinitaly Roadshow 2023 in UK PR - PDF version
Vinitaly Roadshow 2023 in UK PR - PDF version

Contact PRWeb

  • 11AM ET Sunday – 8PM ET Friday
  • Contact Us

About PRWeb

  • About PRWeb
  • Partners
  • Partnership Programs
  • Editorial Guidelines
  • Resources

Why PRWeb

  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing

Accounts

  • Create a Free Account
  • Log in
  • Contact Us

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Legal
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 Cision US Inc.