ITN Content Now Available on SendtoNews' Online Video Platform

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Leading U.K. Media Company to Supply Global News, Royal Family News, Entertainment Content

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Providing quality digital video content has always been a cornerstone in our mission to help publishers thrive.

SendtoNews Video (STN), North America’s largest independent online video platform, is pleased to announce that digital video content from ITN, a leading U.K.-based television production company, is now available to STN’s 1,800 publishers within North America. For 65 years, ITN has been internationally recognized for its quality, integrity and creativity covering global news, entertainment videos and royal family news. ITN will be supplying STN with up to 200 videos per month.

“Providing quality digital video content has always been a cornerstone in our mission to help publishers thrive,” said STN CEO Matthew Watson. “ITN delivers premium content in a category under served but appealing to North American viewers that will benefit our publishers by increasing engagement.”

ITN creates award-winning news programs for ITV, Channel 4 and Channel 5 in the U.K., reaching around 10 million viewers every day and providing comprehensive and impartial news. By partnering with STN, they are now able to amplify their brand to local audiences engaged with their favorite news publisher.

“Joining forces with STN’s online video platform with its focus on helping publishers succeed in the digital age is aligned with ITN’s goals and values,” said Tami Hoffman from ITN. “We are thrilled with STN’s ability to extend our content to a new audience.”

ITN is the latest content partner to join STN’s platform of over 200 providers, including MLB, NBA, Associated Press, Bloomberg, Condé Nast, Rolling Stone, Variety and more. STN delivers this content to over 1,800 digital publishers across North America. The STN online video platform delivers a +90 percent incremental audience for its content providers from their owned and operated properties, allowing them to extend their video viewership to a virtually unduplicated audience.

About SendtoNews Video (STN)
SendtoNews Video (STN) is an award-winning online video platform that solves digital video for publishers, content creators, and advertisers. In 2020, STN’s online video platform received 13.3 billion views. STN supplies digital publishers with premium content, advanced player technology, and reliable revenue. With a library 1 million videos and up to 5,000 new videos added every day, the STN online video platform serves over 1,800 publishers and hundreds of premium content providers at zero cost. STN's partners include publishers like the NY Post, NY Daily News, LA Times, Chicago Tribune, and premium content providers like MLB, NBA, Bloomberg, AP and Rolling Stone. Using the STN online video platform, publishers easily serve official video to keep readers engaged and on-site longer.

The combination of official, premium content, and top publishers provides a brand-safe environment for advertisers and connects content providers with a broader incremental audience. STN’s advanced technology sets it apart, offering the best contextually relevant content via Smart Match, an AI-powered video player. Smart Match matches articles with content from an extensive library of over 1 million videos, allowing publishers to embed relevant videos on every page automatically in seconds.

The STN online video platform improves user experience, publisher workflow, and both its partners' top and bottom lines. STN shares the revenue it generates with publishing partners and content creators while also accommodating their own advertising sales.

For more information, visit http://www.sendtonews.com.

About ITN
ITN Productions is the award-winning production arm of Independent Television News producing high-end content for broadcasters, businesses and brands. With a focus on politics, royals and entertainment, ITN videos combine current news footage with a remarkable library of archive content.

For more information, visit http://www.itnproductions.co.uk/news/.

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Amanda Silliker, Branding and Communications Director
@sendtonews
since: 02/2009
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