Brands now have a powerful tool to fight counterfeit and grey Market trading of their products
REDWOOD CITY, Calif. (PRWEB) October 11, 2018
iTRACE is helping brands fight the issues of counterfeit, grey market, diversion and production overrun of their products with its Blockchain connected 2DMI® security. With this integration, Montrichard is now delivering products to its customers secured with iTRACE 2DMI® directly through its FINS just-in-time, lean manufacturing process.
Products secured with iTRACE 2DMI can be connected directly to any Blockchain implementation creating a secure and irrefutable link between the actual product and the distributed ledger. By using iTRACE’s new cloud based SaaS API, 2DMI® security is delivered to Montrichard as an on demand service, directly integrated into their manufacturing process through the 2DMI® apps suite. This gives Montrichard the benefit of being a trusted supplier and partner to the brands they work with, while bringing Blockchain connectivity to the FINS application. FINS is the 1st Cloud ERP solution created specifically for the Watch Industry using lean inventory practices and micro-manufacturing, managed by an online portal customized for the watch brand.
“The integration with Montrichard’s FINS software highlights the flexibility of iTRACE 2DMI and its simple integration into manufacturing processes. iTRACE is now delivering 2DMI through a cloud based service and Montrichard can secure their customers products without any additional burden to the brand.” said iTRACE Founder and CEO Mark Manning. “Once the product has been secured with iTRACE 2DMI® the brand has a powerful tool to fight Counterfeit and Grey Market trading of their products.”
“When our customer asked us to start using iTRACE we realized the 2DMI® application was far superior to the other solutions we’d seen, the direct integration with 2DMI® fit perfectly with the vision of the FINS solution of being able to deliver a completely trusted, just-in-time manufacturing supply chain to the watch industry.” said Remi Chabrat CEO of Montrichard Group. “Our customers are immediately able to leverage todays best security while laying the foundation for future Blockchain connectivity”
About iTRACE Technologies, Inc.
iTRACE Technologies is a Silicon Valley California company that specializes in Brand Protection and Product Security. Our unique patented technology enables our customers to use 2 Factor Product Authentication (2FA) to secure their brands, prevent diversion, cut-off the grey market supply, and easily identify counterfeiting through Blockchain connected applications. Our enterprise software model ensures brands can see real ROI from implementing the iTRACE 2DMI® solution on their products, providing actionable data to protect them from the liabilities associated with counterfeit and false warranty claims. For more information, visit http://www.itracetech.com or follow us on Twitter @itracetech
About Montrichard Group.
Montrichard Group is a leading watch company established in Switzerland, China, Hong Kong, Europe and USA. Built around the thinking that watches have become a fast fashion accessory. Montrichard’s main focus is to help brands create added value from their current supply chain. Today Montrichard are the only Just-In-Time manufacturing available for private label, with a core competence in digital marketing. Already used by many brands, the FINS API allows synchronization with any ERP's solutions to simplify the flow of information between the brand and their supply chain. For more information, visit http://www.montrichardwatch.com or follow us on Twitter @MontrichardGrp